Selected Essays on Corporate Reputation and Social Media
Selected Essays on Corporate Reputation and Social Media

Author: Markus Kick

Publisher: Springer

Published: 2015-02-19

Total Pages: 196

ISBN-13: 3658088370

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​In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

The Third Pillar
The Third Pillar

Author: Raghuram Rajan

Publisher: Penguin

Published: 2020-02-25

Total Pages: 466

ISBN-13: 0525558330

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Revised and updated Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor, former IMF chief economist, head of India's central bank, and author of the 2010 FT-Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on our politics. In The Third Pillar he offers up a magnificent big-picture framework for understanding how these three forces--the state, markets, and our communities--interact, why things begin to break down, and how we can find our way back to a more secure and stable plane. The "third pillar" of the title is the community we live in. Economists all too often understand their field as the relationship between markets and the state, and they leave squishy social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics - all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological phase shifts have ripped the market out of those old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong. Right now, we're doing it wrong. As markets scale up, the state scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest. Rajan is not a doctrinaire conservative, so his ultimate argument that decision-making has to be devolved to the grass roots or our democracy will continue to wither, is sure to be provocative. But even setting aside its solutions, The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives.

Known and Strange Things
Known and Strange Things

Author: Teju Cole

Publisher: Random House

Published: 2016-08-09

Total Pages: 433

ISBN-13: 0812989791

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A blazingly intelligent first book of essays from the award-winning author of Open City and Every Day Is for the Thief NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Time • The Guardian • Harper's Bazaar • San Francisco Chronicle • The Atlantic • Financial Times • Kirkus Finalist for the PEN/Diamonstein-Spielvogel Award for the Art of the Essay and PEN/Jean Stein Book Award With this collection of more than fifty pieces on politics, photography, travel, history, and literature, Teju Cole solidifies his place as one of today’s most powerful and original voices. On page after page, deploying prose dense with beauty and ideas, he finds fresh and potent ways to interpret art, people, and historical moments, taking in subjects from Virginia Woolf, Shakespeare, and W. G. Sebald to Instagram, Barack Obama, and Boko Haram. Cole brings us new considerations of James Baldwin in the age of Black Lives Matter; the African American photographer Roy DeCarava, who, forced to shoot with film calibrated exclusively for white skin tones, found his way to a startling and true depiction of black subjects; and (in an essay that inspired both praise and pushback when it first appeared) the White Savior Industrial Complex, the system by which African nations are sentimentally aided by an America “developed on pillage.” Persuasive and provocative, erudite yet accessible, Known and Strange Things is an opportunity to live within Teju Cole’s wide-ranging enthusiasms, curiosities, and passions, and a chance to see the world in surprising and affecting new frames. Praise for Known and Strange Things “On every level of engagement and critique, Known and Strange Things is an essential and scintillating journey.”—Claudia Rankine, The New York Times Book Review (Editors’ Choice) “A heady mix of wit, nostalgia, pathos, and a genuine desire to untangle the world, or at the least, to bask in its unending riddles.”—The Atlantic “Brilliant . . . [Known and Strange Things] reveals Cole’s extraordinary talent and his capacious mind.”—Time “[Known and Strange Things] showcases the magnificent breadth of subjects [Cole] is able to plumb with . . . passion and eloquence.”—Harper’s Bazaar “[Cole is] one of the most vibrant voices in contemporary writing.”—LA Times “Cole has fulfilled the dazzling promise of his novels Every Day Is for the Thief and Open City. He ranges over his interests with voracious keenness, laser-sharp prose, an open heart and a clear eye.”—The Guardian “Remarkably probing essays . . . Cole is one of only a very few lavishing his focused attention on that most approachable (and perhaps therefore most overlooked) art form, photography.”—Chicago Tribune “There’s almost no subject Cole can’t come at from a startling angle. . . . His [is a] prickly, eclectic, roaming mind.”—The Boston Globe “[Cole] brings a subtle, layered perspective to all he encounters.”—Vanity Fair “In page after page, Cole upholds the sterling virtue of good writing combined with emotional and intellectual engagement.”—The New Statesman “[Known and Strange Things possesses] a passion for justice, a deep sympathy for the poor and the powerless around the world, and a fiery moral outrage.”—Poets and Writers

The Dynamics of Rational Deliberation
The Dynamics of Rational Deliberation

Author: Brian Skyrms

Publisher: Harvard University Press

Published: 1990

Total Pages: 228

ISBN-13: 9780674218857

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Brian Skyrms constructs a theory of "dynamic deliberation" and uses it to investigate rational decisionmaking in cases of strategic interaction. This illuminating book will be of great interest to all those in many disciplines who use decision theory and game theory to study human behavior and thought. Skyrms begins by discussing the Bayesian theory of individual rational decision and the classical theory of games, which at first glance seem antithetical in the criteria used for determining action. In his effort to show how methods for dealing with information feedback can be productively combined, the author skillfully leads us through the mazes of equilibrium selection, the Nash equilibria for normal and extensive forms, structural stability, causal decision theory, dynamic probability, the revision of beliefs, and, finally, good habits for decision. The author provides many clarifying illustrations and a handy appendix called "Deliberational Dynamics on Your Personal Computer." His powerful model has important implications for understanding the rational origins of convention and the social contract, the logic of nuclear deterrence, the theory of good habits, and the varied strategies of political and economic behavior.

Essays on Actions and Events
Essays on Actions and Events

Author: Donald Davidson

Publisher: Oxford University Press

Published: 2001-09-27

Total Pages: 347

ISBN-13: 0199246262

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Donald Davidson has prepared a new edition of his classic 1980 collection of Essays on Actions and Events, including two additional essays.