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Author: Greg G. Armfield
Publisher: Communication, Sport, and Society
Published: 2019
Total Pages: 0
ISBN-13: 9781433151705
DOWNLOAD EBOOKESPN and the Changing Sports Media Landscape considers the ways in which ESPN is reinventing itself in response to momentous changes in sports media during the 2010s.
Author: Dennis Deninger
Publisher: Routledge
Published: 2022-01-27
Total Pages: 195
ISBN-13: 1000512002
DOWNLOAD EBOOKIn Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women's sports broadcasting and evolving sports, as well as political statements made in sports: Black Lives Matter, and "taking a knee." It illustrates the origins, impact, reach, economics, production, and presentation of sports on video media – including, but not limited to, television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content, its delivery, and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming, content, storytelling, production, advertising, and delivery of the sports broadcasting that we will see next season and how it will evolve in the years to come. This practical, entertaining book provides insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else.
Author: Nicholas David Bowman
Publisher: Lexington Books
Published: 2016-03-17
Total Pages: 329
ISBN-13: 1498504892
DOWNLOAD EBOOKThis edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \
Author: Dan Covell
Publisher: Taylor & Francis
Published: 2024-08-07
Total Pages: 382
ISBN-13: 104009192X
DOWNLOAD EBOOKNow in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport. Bridging the gap between theory and practice, this book covers the key topics, issues, and concepts in contemporary sport management, and introduces the key skills needed to thrive as a successful sport management practitioner. It explores themes including strategy, decision making, leadership, human resource management, managing change, facility management, and sport media and technology, as well as career pathways in sport management. This new edition contains expanded coverage of women’s sport, esports, artificial intelligence (AI) in sport, sustainability, and the structure and governance of international sport. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business, making this the perfect foundation for any course in sport management, sport administration, or sport business. This book is accompanied by ancillary materials including a test bank, presentation slides, and chapter outlines.
Author: Michael Butterworth
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2021-07-19
Total Pages: 765
ISBN-13: 3110660881
DOWNLOAD EBOOKSport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.
Author: Michael L. Naraine
Publisher: Taylor & Francis
Published: 2022-12-01
Total Pages: 427
ISBN-13: 1000788156
DOWNLOAD EBOOKThe Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
Author: Paul M. Pedersen
Publisher: Taylor & Francis
Published: 2024-11-11
Total Pages: 243
ISBN-13: 1040186742
DOWNLOAD EBOOKThis book presents cutting‐edge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‐disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‐edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal. Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Author: Linda E. Swayne
Publisher: SAGE
Published: 2011-08-08
Total Pages: 1960
ISBN-13: 1412973821
DOWNLOAD EBOOKThe first reference resource to bring both sports management and sports marketing all together in one place.
Author: Jim Host
Publisher: University Press of Kentucky
Published: 2020-03-10
Total Pages: 294
ISBN-13: 0813179564
DOWNLOAD EBOOKMany Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA Corporate Partner Program, employing companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of Host's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.
Author: Andrew C. Billings
Publisher: Routledge
Published: 2013-07-24
Total Pages: 198
ISBN-13: 1136318046
DOWNLOAD EBOOKFantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.
