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Author: B. Joseph Pine
Publisher: Harvard Business Press
Published: 1999
Total Pages: 276
ISBN-13: 9780875848198
DOWNLOAD EBOOKThis text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: B. Joseph Pine II
Publisher: Harvard Business Press
Published: 2019-12-10
Total Pages: 412
ISBN-13: 1633697983
DOWNLOAD EBOOKTime is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Author: Britta Timm Knudsen
Publisher: Routledge
Published: 2014-09-19
Total Pages: 263
ISBN-13: 131791094X
DOWNLOAD EBOOKOver the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general. This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action. This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
Published: 2008-01-01
Total Pages: 271
ISBN-13: 1848444001
DOWNLOAD EBOOKCreating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
Author: Daniel Hjorth
Publisher: Copenhagen Business School Press DK
Published: 2007
Total Pages: 332
ISBN-13: 9788763002059
DOWNLOAD EBOOKBrings together a range of empirical studies, which disclose and substantiate the so-called experience economy with a particular focus on its entrepreneurial aspects. This book elaborates and clarifies the entrepreneurial nature of the experience economy.
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
Published: 2013-09-30
Total Pages: 491
ISBN-13: 1781004226
DOWNLOAD EBOOKThis illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Author: B. Joseph Pine II
Publisher: Harvard Business Press
Published: 2011-07-05
Total Pages: 256
ISBN-13: 1422143430
DOWNLOAD EBOOKIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2014-10-14
Total Pages: 30
ISBN-13: 2511018381
DOWNLOAD EBOOKThe must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage". This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on what they choose to charge money for. In their book, the authors explain the benefits of the Experience Economy and how to transition your business into it. By following their advice, your company will combine entertainment with knowledge or skill, offering your customers excellent added-value and making you successful. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Experience Economy" and find out how you can add value to your products with the Experience Economy.
Author: Sundbo, Jon
Publisher: Edward Elgar Publishing
Published: 2021-07-31
Total Pages: 176
ISBN-13: 1839103841
DOWNLOAD EBOOKOffering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Author: Albert Boswijk
Publisher: Pearson Education
Published: 2007
Total Pages: 244
ISBN-13: 9789043012683
DOWNLOAD EBOOKBogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling
