Entorno e información de mercados
Entorno e información de mercados

Author: CABALLERO SÁNCHEZ DE PUERTA, PILAR

Publisher: Ediciones Paraninfo, S.A.

Published: 2016-01-01

Total Pages: 142

ISBN-13: 8428397511

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Para obtener y organizar información fiable de los mercados es necesario delimitar los niveles y las fuentes necesarias para ello, teniendo siempre en cuenta los objetivos y operaciones comerciales de la empresa así como los costes. En este libro aprenderemos a analizar la incidencia de las variables del macro y microentorno de las empresas u organizaciones en la actividad comercial; además, definiremos las fuentes y los sistemas de obtención de información más adecuados para el mantenimiento del SIM de la organización, y buscaremos procedimientos de organización y control de la información en el desarrollo de la actividad a fin de configurar un sistema de información de mercados. Cada capítulo se complementa con actividades de autoevaluación, que contribuirán al afianzamiento de los conceptos aprendidos; las soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden fielmente con los de la UF 1779 Entorno e información de mercados, incardinada en el MF 1007_3 Sistemas de información de mercados, transversal a los certificados de profesionalidad COMM0110 Marketing y compraventa internacional (RD 1522/2011, de 31 de octubre) y COMM0112 Gestión de marketing y comunicación (RD 614/2013, de 2 de agosto).

Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Management Information Systems
Management Information Systems

Author: Raymond McLeod

Publisher: Pearson Educación

Published: 1998

Total Pages: 698

ISBN-13: 9789701702550

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This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.

Management Information Systems
Management Information Systems

Author: Kenneth C. Laudon

Publisher: Pearson Educación

Published: 2004

Total Pages: 618

ISBN-13: 9789702605287

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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Author:

Publisher: Editorial Elearning, S.L.

Published:

Total Pages: 304

ISBN-13:

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Author:

Publisher: Bib. Orton IICA / CATIE

Published:

Total Pages: 340

ISBN-13:

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Tu business plan ¡en un pim pam!
Tu business plan ¡en un pim pam!

Author: Lázaro Esteban, Jesús

Publisher: Editorial UOC

Published: 2016-09-04

Total Pages: 112

ISBN-13: 8491160167

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En un entorno que cambia con una rapidez asombrosa, que obliga en poco tiempo a cambios de estrategia importantes, puedes preguntarte si vale la pena realizar un plan de negocio. Los cambios en el entorno, la moda del lean start-up y el ejemplo de algunos emprendedores de éxito que nunca hicieron un plan de negocio despiertan el pecado de la pereza. Pereza es: «Negligencia, tedio o descuido en las cosas a que estamos obligados». No te dejes vencer por ella y trabaja. Piensa que el plan de negocio tiene dos objetivos clave: filtrar la oportunidad de negocio y venderlo. Además, también te servirá como elemento de control de la evolución de tu proyecto. Aplicando la teoría del lean start-up, desarrolla un lean business plan preciso (en la medida en que puedas), breve (lo bueno si breve, dos veces bueno) y enfocado a la acción (puesta en marcha rápida). Tu bolsillo y tus socios te lo agradecerán.

Financial Development in Latin America and the Caribbean
Financial Development in Latin America and the Caribbean

Author: Augusto de la Torre

Publisher: World Bank Publications

Published: 2011-11-30

Total Pages: 299

ISBN-13: 082138936X

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During the 1980s and 1990s, financial sectors were the Achilles heel of economic development in Latin America and the Caribbean (LAC). Since then, these sectors have grown and deepened, becoming more integrated and competitive, with new actors, markets, and instruments springing up and financial inclusion broadening. To crown these achievements, the region s financial systems were left largely unscathed by the global financial crisis of 2008 09. Now that the successes of LAC s macrofinancial stability are widely recognized and tested, it is high time for an in-depth stocktaking of what remains to be done. Financial Development in Latin America and the Caribbean: The Road Ahead provides both a stocktaking and a forward-looking assessment of the region s financial development. Rather than going into detail about sector-specific issues, the report focuses on the main architectural issues, overall perspectives, and interconnections. The report s value added thus hinges on its holistic view of the development process, its broad coverage of the financial services industry beyond banking, its emphasis on benchmarking, its systemic perspective, and its explicit effort to incorporate the lessons from the recent global financial crisis. Financial Development in Latin America and the Caribbean: The Road Ahead builds on and complements several overview studies on financial development in both LAC countries and the developing world that were published in the past decade. It will be of interest to policy makers and financial analysts interested in improving the financial sector in the LAC region.

Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings
Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings

Author: Perez-Uribe, Rafael

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 616

ISBN-13: 1799881873

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Faced with chaotic environments, it is not possible to make totally efficient forecasts, especially when it is necessary to analyze events with multiple variables and micro, small, and medium enterprises (MSMEs) constantly face events that escape the laws of the market. The handling that has been given to the crisis caused by the coronavirus has been trial and error, and the economic, social, and environmental results remain to be seen. The markets and the world are chaotic. With the markets in chaos due to the COVID-19 pandemic, it is important to look at the methods used in these environments to promote business success. The Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings elaborates on the skills, techniques, and tools that are more useful for these environments and identifies what makes companies that work well in organizational chaos and in chaotic economic environments perform better than companies that are well organized. Covering topics such as strategic management, multidimensional chaos approach, and the global unstable market, this book is essential for managers, executives, academicians, policymakers, entrepreneurs, researchers, undergraduate and graduate business students, and any person interested in state-of-the-art business issues.

En clave de marcas
En clave de marcas

Author: Gonzalo Brujó

Publisher: Editorial Almuzara

Published: 2010

Total Pages: 478

ISBN-13: 8483563800

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Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.