Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Intelligent Transportation Related Complex Systems and Sensors
Intelligent Transportation Related Complex Systems and Sensors

Author: Kyandoghere Kyamakya

Publisher: MDPI

Published: 2021-09-01

Total Pages: 494

ISBN-13: 3036508481

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Building around innovative services related to different modes of transport and traffic management, intelligent transport systems (ITS) are being widely adopted worldwide to improve the efficiency and safety of the transportation system. They enable users to be better informed and make safer, more coordinated, and smarter decisions on the use of transport networks. Current ITSs are complex systems, made up of several components/sub-systems characterized by time-dependent interactions among themselves. Some examples of these transportation-related complex systems include: road traffic sensors, autonomous/automated cars, smart cities, smart sensors, virtual sensors, traffic control systems, smart roads, logistics systems, smart mobility systems, and many others that are emerging from niche areas. The efficient operation of these complex systems requires: i) efficient solutions to the issues of sensors/actuators used to capture and control the physical parameters of these systems, as well as the quality of data collected from these systems; ii) tackling complexities using simulations and analytical modelling techniques; and iii) applying optimization techniques to improve the performance of these systems.

Enhancing the Effectiveness of Team Science
Enhancing the Effectiveness of Team Science

Author: National Research Council

Publisher: National Academies Press

Published: 2015-07-15

Total Pages: 255

ISBN-13: 0309316855

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The past half-century has witnessed a dramatic increase in the scale and complexity of scientific research. The growing scale of science has been accompanied by a shift toward collaborative research, referred to as "team science." Scientific research is increasingly conducted by small teams and larger groups rather than individual investigators, but the challenges of collaboration can slow these teams' progress in achieving their scientific goals. How does a team-based approach work, and how can universities and research institutions support teams? Enhancing the Effectiveness of Team Science synthesizes and integrates the available research to provide guidance on assembling the science team; leadership, education and professional development for science teams and groups. It also examines institutional and organizational structures and policies to support science teams and identifies areas where further research is needed to help science teams and groups achieve their scientific and translational goals. This report offers major public policy recommendations for science research agencies and policymakers, as well as recommendations for individual scientists, disciplinary associations, and research universities. Enhancing the Effectiveness of Team Science will be of interest to university research administrators, team science leaders, science faculty, and graduate and postdoctoral students.

Fundamentals of Traffic Simulation
Fundamentals of Traffic Simulation

Author: Jaume Barceló

Publisher: Springer Science & Business Media

Published: 2011-01-06

Total Pages: 450

ISBN-13: 1441961429

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The increasing power of computer technologies, the evolution of software en- neering and the advent of the intelligent transport systems has prompted traf c simulation to become one of the most used approaches for traf c analysis in s- port of the design and evaluation of traf c systems. The ability of traf c simulation to emulate the time variability of traf c phenomena makes it a unique tool for capturing the complexity of traf c systems. In recent years, traf c simulation – and namely microscopic traf c simulation – has moved from the academic to the professional world. A wide variety of traf- c simulation software is currently available on the market and it is utilized by thousands of users, consultants, researchers and public agencies. Microscopic traf c simulation based on the emulation of traf c ows from the dynamics of individual vehicles is becoming one the most attractive approaches. However, traf c simulation still lacks a uni ed treatment. Dozens of papers on theory and applications are published in scienti c journals every year. A search of simulation-related papers and workshops through the proceedings of the last annual TRB meetings would support this assertion, as would a review of the minutes from speci cally dedicated meetings such as the International Symposiums on Traf c Simulation (Yokohama, 2002; Lausanne, 2006; Brisbane, 2008) or the International Workshops on Traf c Modeling and Simulation (Tucson, 2001; Barcelona, 2003; Sedona, 2005; Graz 2008). Yet, the only comprehensive treatment of the subject to be found so far is in the user’s manuals of various software products.

Geospatial Information Technology for Emergency Response
Geospatial Information Technology for Emergency Response

Author: Sisi Zlatanova

Publisher: CRC Press

Published: 2008-01-24

Total Pages: 398

ISBN-13: 0203928814

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Disaster management is generally understood to consist of four phases: mitigation, preparedness, response and recovery. While these phases are all important and interrelated, response and recovery are often considered to be the most critical in terms of saving lives. Response is the acute phase occurring after the event, and includes all arrangemen

Applications of Agent Technology in Traffic and Transportation
Applications of Agent Technology in Traffic and Transportation

Author: Franziska Klügl

Publisher: Springer Science & Business Media

Published: 2006-03-30

Total Pages: 211

ISBN-13: 3764373636

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Building effective and user-friendly transportation systems is one of the big challenges for engineers in the 21st century. There is an increasing need to understand, model, and govern such systems at both, the individual and the society level. Traffic and transportation scenarios are extraordinarily appealing for Distributed Artificial Intelligence, and (multi-)agent technology in particular. This book gives an overview of recent advances in agent-based transportation systems.

Understanding Real Traffic
Understanding Real Traffic

Author: Boris S. Kerner

Publisher: Springer Nature

Published: 2021-09-01

Total Pages: 248

ISBN-13: 3030796027

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This book addresses the reader interested in vehicular traffic phenomena, who have not learned about them before. It presents traffic phenomena like traffic breakdown and the emergence of moving traffic jams by showcasing empirical traffic data measured in real-world traffic. The author explains how these empirical traffic studies have led to the three-phase traffic theory and why this new theory is in conflict with standard traffic theories developed before. Moreover, he presents the reason for the failure of applications of standard traffic theories in real-world traffic and discusses why understanding real traffic has caused a paradigm shift in traffic and transportation science. The book examines why understanding real traffic breakdown is the basis for an explanation for the autonomous driving effects on traffic flow. It shows that understanding real traffic is possible from real-world traffic data without the need of mathematical traffic models. This makes the book intuitive for non-specialists, who can qualitatively understand all the basic features of traffic dynamics. In turn, experienced traffic researchers can grasp concepts and ideas made here easily accessible by the author, one of the leading pioneers in the field of vehicular traffic.