The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
The importance of the youth vote to any democracy is central to this cross-cultural analysis of the unique role of elections—and the dangers of abstention—in a democratic society. Comparative data from the parliamentary elections of 15 European democracies illustrate the scope of the problem of low youth turnout, and analyses of the reasons for such negligible participation are presented. Specially commissioned interviews conducted in several countries worldwide bring the opinions and views of young people themselves into the study. Additionally, descriptions of specific programmes for increasing youth participation enacted in Chile, Russia, South Africa, and the United States and included, as are proposals for a variety of activities that governmental and nongovernmental organizations can use to draw young citizens into the electoral arena.
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.
The author presents an engaging, relevant and contemporary A-to-Z tour of the American electoral process. Paired with vibrant, child friendly illustrations pages like B is for Ballots, C is for Conventions, D is for Debates, F is for Fundraising, G is for Grassroots Efforts, and, most importantly, Y is for You, teaches that everyone has the power to make a real difference in their government (even kids!).
"An expert on US election law presents an encouraging assessment of current efforts to make our voting system more accessible, reliable, and effective"--
Two trends are dramatically altering the American political landscape: growing immigration and the rising prominence of independent and nonpartisan voters. Examining partisan attachments across the four primary racial groups in the United States, this book offers the first sustained and systematic account of how race and immigration today influence the relationship that Americans have--or fail to have--with the Democratic and Republican parties. Zoltan Hajnal and Taeku Lee contend that partisanship is shaped by three factors--identity, ideology, and information--and they show that African Americans, Asian Americans, Latinos, and whites respond to these factors in distinct ways. The book explores why so many Americans--in particular, Latinos and Asians--fail to develop ties to either major party, why African Americans feel locked into a particular party, and why some white Americans are shut out by ideologically polarized party competition. Through extensive analysis, the authors demonstrate that when the Democratic and Republican parties fail to raise political awareness, to engage deeply held political convictions, or to affirm primary group attachments, nonpartisanship becomes a rationally adaptive response. By developing a model of partisanship that explicitly considers America's new racial diversity and evolving nonpartisanship, this book provides the Democratic and Republican parties and other political stakeholders with the means and motivation to more fully engage the diverse range of Americans who remain outside the partisan fray.