Engaging Italy
Engaging Italy

Author: Etta M. Madden

Publisher: State University of New York Press

Published: 2022-04-01

Total Pages: 425

ISBN-13: 1438488440

DOWNLOAD EBOOK

Engaging Italy charts the intertwined lives and writings of three American women in Italy in the 1860s and '70s—journalist Anne Hampton Brewster (1818–92), orphanage and industrial school founder Emily Bliss Gould (1825–75), and translator Caroline Crane Marsh (1816–1901). Brewster, Gould, and Marsh did not follow their callings abroad so much as they found them there. The political and religious unrest they encountered during Italian Unification put their utopian visions of expatriate life to the test. It also prompted these women to engage these changes and take up their pens both privately and publicly. Though little-known today, their diaries, letters, poetry, and news accounts help to rewrite the story of American women abroad inherited from figures such as Nathaniel Hawthorne, Mark Twain, and Henry James. Both feminist recovery project and collective biography, Engaging Italy contributes to the growing body of scholarship on transatlantic nineteenth-century women writers while focusing particular attention on the shared texts and ties linking Brewster, Gould, and Marsh. Etta M. Madden demonstrates the generative power of literary and social networks during moments of upheaval.

Engaging Brands
Engaging Brands

Author: Michela Addis

Publisher: Routledge

Published: 2020-05-12

Total Pages: 277

ISBN-13: 0429996381

DOWNLOAD EBOOK

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

The Engaging State
The Engaging State

Author: John Spoehr

Publisher: Wakefield Press

Published: 2012

Total Pages: 194

ISBN-13: 1743051573

DOWNLOAD EBOOK

The GFC has highlighted the critical importance of Australia's engagement with the US and industrialising giants of Asia. Increasingly, governments such as South Australia's are engaging directly with the region in an attempt to strengthen economic ties. The Engaging State shines a light on emerging forms of engagement in the Asia-Pacific.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Author: Granata, Giuseppe

Publisher: IGI Global

Published: 2019-05-30

Total Pages: 429

ISBN-13: 1522578579

DOWNLOAD EBOOK

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Transformative Healthcare Practice through Patient Engagement
Transformative Healthcare Practice through Patient Engagement

Author: Graffigna, Guendalina

Publisher: IGI Global

Published: 2016-06-30

Total Pages: 407

ISBN-13: 1522506640

DOWNLOAD EBOOK

Recent literature suggests that patient participation and engagement may be the ideal solution to the efficacy of healthcare treatments, from a clinical and pragmatic view. Despite the growing discussions on the necessity of patient engagement, there is no set of universally endorsed, concrete guidelines or practices. Transformative Healthcare Practice through Patient Engagement outlines the best practices and global strategies to improve patient engagement. This book features a convergence of healthcare professionals and scholars elucidating the theoretical insights borne from successful patient education, and the technological tools available to sustain their engagement. This book is a useful reference source for healthcare providers, students and professionals in the fields of nursing, therapy, and public health, managers, and policy makers.

Political and Civic Engagement
Political and Civic Engagement

Author: Martyn Barrett

Publisher: Routledge

Published: 2014-11-27

Total Pages: 585

ISBN-13: 1317635299

DOWNLOAD EBOOK

Based upon a three-year multi-disciplinary international research project, Political and Civic Participation examines the interplay of factors affecting civic and political engagement and participation across different generations, nations and ethnic groups, and the shifting variety of forms that participation can take. The book draws upon an extensive body of data to answer the following key questions: Why do many citizens fail to vote in elections? Why are young people turning increasingly to street demonstrations, charitable activities, consumer activism and social media to express their political and civic views? What are the barriers which hinder political participation by women, ethnic minorities and migrants? How can greater levels of engagement with public issues be encouraged among all citizens? Together, the chapters in this volume provide a comprehensive overview of current understandings of the factors and processes which influence citizens’ patterns of political and civic engagement. They also present a set of evidence-based recommendations for policy, practice and intervention that can be used by political and civil society actors to enhance levels of engagement, particularly among youth, women, ethnic minorities and migrants. Political and Civic Participation provides an invaluable resource for all those who are concerned with citizens’ levels of engagement, including: researchers and academics across the social sciences; politicians and political institutions; media professionals; educational professionals and schools; youth workers and education NGOs; and leaders of ethnic minority and migrant organizations and communities.

Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street

Author: Kara Alaimo

Publisher: Routledge

Published: 2020-12-29

Total Pages: 388

ISBN-13: 0429581858

DOWNLOAD EBOOK

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Digital Politics: Mobilization, Engagement and Participation
Digital Politics: Mobilization, Engagement and Participation

Author: Karolina Koc-Michalska

Publisher: Routledge

Published: 2018-08-09

Total Pages: 242

ISBN-13: 0429862253

DOWNLOAD EBOOK

This book discusses the implications of recent innovations in information and communication technology for civic and political engagement. The international mix of contributions offers insights across a broad spectrum of studies into the form of engagement: explaining the reasons, incentives and motivations for engaging, and the different forms and levels of engagement; contrasting traditional and non-traditional forms of engagement and how they interlink; and asking why people utilize or avoid certain forms of engagement. It is a must-read for any scholar interested in the impact of social media on citizens’ propensity to get involved in political actions. It depicts the role that parties, organizations and peers play in mobilizing or demobilizing others and how online behaviour can act as a springboard into what might be called real-world politics. The book gathers together prominent scholars, who offer their understanding of social and political phenomena and give theoretical and empirical insights into the highly complex questions around political participation in the digital age. ​ This book was originally published as a special issue of Political Communication.

Proceedings of the 9th Italian Conference on Computational Linguistics CLiC-it 2023
Proceedings of the 9th Italian Conference on Computational Linguistics CLiC-it 2023

Author: AA.VV.

Publisher: Accademia University Press

Published: 2024-06-26

Total Pages: 594

ISBN-13:

DOWNLOAD EBOOK

The ninth edition of the Italian Conference on Computational Linguistics (CLiC-it 2023) was held from 30th November to 2nd December 2023 at Ca' Foscari University of Venice, in the beautiful venue of the Auditorium Santa Margherita - Emanuele Severino. After the edition of 2020, which was organized in fully virtual mode due to the health emergency related to Covid-19, and CLiC-it 2021, which was held in hybrid mode, with CLiC-it 2023 we are back to a fully in-presence conference. Overall, almost 210 participants registered to the conference, confirming that the community is eager to meet in person and to enjoy both the scientific and social events together with the colleagues.