A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth—today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.
Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.
“When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people. By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. It’s a game-changing book that couldn’t be more timely. Or more needed.
Consuming energy instead of blood, psychic vampires come in a variety of unsuspecting guises. This unique approach to the subject will introduce you to a trio of new thieves: group vampires, parasitic vampires, and global vampirism. Exploring environmental, developmental, and past-life factors, Psychic Vampires presents effective step-by-step empowerment procedures you can use to protect yourself and replenish your energy reserves. This practical guide offers: An exploration of previously unknown forms of psychic vampirism Methods to identify and counteract the effects of psychic attacks Thirteen photos illustrating the "Vampire Shadow Phenomenon," the "Halo Effect," and more A Seven-Day Psychic Protection Plan
Praise for Lead, Sell, or Get Out of the Way "Karr's book, Lead, Sell, or Get Out of the Way, illustrates what we believe: that knowing your customers' needs is the single most important factor in building sales. Business starts with the sale. To make profitable sales, you need to understand your customer and create a timely value proposition. This book shows you how to do both." —Larry Kellner, Chairman and CEO, Continental Airlines "As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one case, we completely eliminated a competitor who posed a strategic threat. I guess you can say they 'got out of the way.' Karr will show you what is required and how to be a top producer in your market. This book is a must-read." —James T. Treace, President and Managing Member, J&A Group, LLC, former chairman of the board, Wright Medical, Inc., and Kyphon, Inc. "Karr captures a lifetime of winning strategies and experiences and puts them in a practical context for sales leaders and sellers. This book challenges many of the older paradigms of selling and emphasizes the importance of keeping the focus on the customers and providing positive outcomes. In today's challenging market conditions, where the primary focus is on market share, this is a must-read." —Barry S. Goldstein, Senior Vice President, Global Sales Strategy & Operations, Starwood Hotels & Resorts Worldwide, Inc. "Karr's book clearly identifies what it takes to be a highly effective sales leader. The principles in Karr's book are concise and illuminating. Follow his system and your sales organization will succeed in any market. An absolute must-read." —Mike Beaudry, Division President, United Natural Foods, Inc. (UNFI) "Karr does it again! Lead, Sell, or Get Out of the Way gives you the ultimate approach to giving added value to customers and creating value for yourself . . . The seven traits are what's needed in today's world, and this book is an outstanding guide to becoming proficient in all of them." —David Preng, Preng & Associates, The Global Energy Search Leader
Awaken the Courageous Leader Inside You True leaders inspire us with their confidence, dedication, and track record of achievement—but does their success arise from innate gifts, or qualities that we all can develop? “Each of us, no matter what our title or job, can become an effective leader by cultivating the same essential attributes found in the classic hero’s journey,” says Eric Kaufmann. With The Four Virtues of a Leader, this top executive coach presents a must-read guide to help you awaken and amplify the fundamental competencies that every successful leader embodies. Through his interaction and study of some of today’s top executives and innovators, Kaufmann has identified the four cornerstones of good leadership: Focus that combines self-awareness with vision; Courage to move toward what you’d rather avoid; Grit for persevering through fatigue and discouragement toward your long-term goals; and the Faith to overcome doubt and stay fully committed to your work. Here he shares powerful insights and field-tested guidance to help you develop these qualities, including: • Four key questions to keep you on track: What am I creating? What am I avoiding? What am I sustaining? What am I yielding? • How to recognize fear as the gatekeeper to your true power • Employing effective communication and genuine empathy to improve your relationship with your team • Using mindfulness and meditation to instill leadership qualities at the neurological level • Training yourself to consistently make better decisions that always serve your ultimate goals “The hero’s journey challenges you to leave your comfort zone and become a different person—and a better leader,” writes Eric Kaufmann. With The Four Virtues of a Leader, he invites you to embark upon a time-honored path of personal evolution to become the inspirational leader you were meant to be.
