The 21st Century Meeting and Event Technologies
The 21st Century Meeting and Event Technologies

Author: Seungwon "Shawn" Lee

Publisher: CRC Press

Published: 2017-03-03

Total Pages: 379

ISBN-13: 1482251841

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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on Emerging Trends and Technologies in Librarianship
Handbook of Research on Emerging Trends and Technologies in Librarianship

Author: Ekoja, Innocent Isa

Publisher: IGI Global

Published: 2022-01-07

Total Pages: 430

ISBN-13: 1799890961

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A fundamental dynamism of the library is its continuous adoption of trending technologies and innovations for enhanced service delivery. To meet the needs of library users in the Fourth Industrial Revolution, an era characterized by digital revolution, knowledge economy, globalization, and information explosion, libraries have embraced innovations and novel technologies such as artificial intelligence, blockchain, social mediation tools, and the internet of things (IoT). The Handbook of Research on Emerging Trends and Technologies in Librarianship documents current research findings and theoretical studies focused on innovations and technologies used in contemporary libraries. This book provides relevant models, theoretical frameworks, the latest empirical research findings, and sound theoretical research regarding the use of novel technologies in libraries. Covering topics such as digital competitive advantage, smart governance, and social media, this book is an excellent resource for librarians, archivists, library associations and committees, researchers, academicians, students, faculty of higher education, computer scientists, programmers, and professionals.

Administering the School Library Media Center
Administering the School Library Media Center

Author: Betty J. Morris

Publisher: Bloomsbury Publishing USA

Published: 2010-08-16

Total Pages: 600

ISBN-13: 1598848941

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This is the most comprehensive textbook on school library administration available, now updated to include the latest standards and address new technologies. This reference text provides a complete instructional overview of the workings of the library media center—from the basics of administration, budgeting, facilities management, organization, selection of materials, and staffing to explanations on how to promote information literacy and the value of digital tools like blogs, wikis, and podcasting. Since the publication of the fourth edition of Administering the School Library Media Center in 2004, many changes have altered the landscape of school library administration: the implementation of NCLB legislation and the revision of AASL standards, just to mention two. The book is divided into 14 chapters, each devoted to a major topic in school library media management. This latest edition gives media specialists a roadmap for designing a school library that is functional and intellectually stimulating, while leading sources provide guidance for further research.

Information Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century
Information Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century

Author: Baskaran, C.

Publisher: IGI Global

Published: 2023-06-29

Total Pages: 259

ISBN-13: 166848806X

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The storage of information lies within the basic components called binary devices, and at present, storage media falls into two categories—random and serial (or sequential) access—which require different amounts of time to access a given piece of data. The typical serial-access medium is magnetic tape, which has a storage density that has increased considerably over the years. Vast quantities of source data are collected, digitized, and compressed automatically by means of unique instruments in fields such as astronomy, environmental monitoring, scientific experimentation and modelling, and national security. Information capture that is generated by an individual, in the form of packages of symbols called documents, is accomplished by manual and, increasingly, automatic techniques. Data that is entered into instruments manually, such as keyboard strikes, is a process that is comparatively slow and error-prone and often requires the use of computer programs with supporting editing software for formatting, grammar, spelling, and more. With the evolution of technology and its impact on human society, the social sciences have begun to describe this new version of society as a post-industrial or the information/knowledge society. Such terms attempt to capture the unprecedented development and use of information and communication technologies and the fact that information generation, processing, and transmission have become the fundamental sources of productivity and power. An exploration into the impacts of the modern knowledge society on the ways in which academic researchers utilize, distribute, and record data from their fields of study is necessary for further comprehension, protection, and maintenance of this ever-expanding body of information. Information Literacy Skills and the Role of Social Media in Disseminating Scholarly Information in the 21st Century analyzes the various factors of information literacy skill for disseminating scholarly information in the 21st century and increases the awareness level of social media use by researchers for sharing information. Covering topics such as information literate pedagogy, information literacy instruction, and ICT and learning in the knowledge society, this book is ideal for librarians, teachers, research scholars, students of library and information science, knowledge mangers, and information scientists.