Electronic Commerce
Electronic Commerce

Author: Syed Mahbubur Rahman

Publisher: IGI Global

Published: 2000

Total Pages: 422

ISBN-13: 9781878289766

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Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing in exponentially, staying competitive through an effect e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunity and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.

Electronic Commerce: Opportunity and Challenges
Electronic Commerce: Opportunity and Challenges

Author: Rahman, Syed Mahbubhur

Publisher: IGI Global

Published: 1999-07-01

Total Pages: 430

ISBN-13: 193070853X

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Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing in exponentially, staying competitive through an effect e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunity and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.

E-Retailing Challenges and Opportunities in the Global Marketplace
E-Retailing Challenges and Opportunities in the Global Marketplace

Author: Dixit, Shailja

Publisher: IGI Global

Published: 2016-02-26

Total Pages: 385

ISBN-13: 1466699221

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The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Localization Strategies for Global E-Business
Localization Strategies for Global E-Business

Author: Nitish Singh

Publisher: Cambridge University Press

Published: 2012

Total Pages: 347

ISBN-13: 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Electronic Business in Developing Countries
Electronic Business in Developing Countries

Author: Sherif Kamel

Publisher: IGI Global

Published: 2006-01-01

Total Pages: 442

ISBN-13: 1591403561

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"This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.

Interdisciplinary Approaches to Digital Transformation and Innovation
Interdisciplinary Approaches to Digital Transformation and Innovation

Author: Luppicini, Rocci

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 368

ISBN-13: 1799818802

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Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

Social Commerce
Social Commerce

Author: Rosy Boardman

Publisher: Springer

Published: 2019-02-22

Total Pages: 289

ISBN-13: 3030036170

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This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making
Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

Author: Idemudia, Efosa Carroll

Publisher: IGI Global

Published: 2020-06-05

Total Pages: 459

ISBN-13: 1799833534

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To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

E-business Issues, Challenges and Opportunities for SMEs
E-business Issues, Challenges and Opportunities for SMEs

Author: Maria Manuela Cruz-Cunha

Publisher: IGI Global

Published: 2011

Total Pages: 0

ISBN-13: 9781616928803

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"This book discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs"--Provided by publisher.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Author: Becker, Annie

Publisher: IGI Global

Published: 2007-12-31

Total Pages: 2522

ISBN-13: 1599049449

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Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.