Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Author: Lee, In

Publisher: IGI Global

Published: 2012-06-30

Total Pages: 514

ISBN-13: 1466618019

DOWNLOAD EBOOK

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Green Computing Strategies for Competitive Advantage and Business Sustainability
Green Computing Strategies for Competitive Advantage and Business Sustainability

Author: Khosrow-Pour, Mehdi

Publisher: IGI Global

Published: 2018-02-02

Total Pages: 338

ISBN-13: 1522550186

DOWNLOAD EBOOK

In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.

Harnessing Human Capital Analytics for Competitive Advantage
Harnessing Human Capital Analytics for Competitive Advantage

Author: Yadav, Mohit

Publisher: IGI Global

Published: 2018-03-09

Total Pages: 390

ISBN-13: 1522540393

DOWNLOAD EBOOK

The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.

Driving Traffic and Customer Activity Through Affiliate Marketing
Driving Traffic and Customer Activity Through Affiliate Marketing

Author: Singh, Surabhi

Publisher: IGI Global

Published: 2017-06-16

Total Pages: 251

ISBN-13: 1522526579

DOWNLOAD EBOOK

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Deep Learning Innovations and Their Convergence With Big Data
Deep Learning Innovations and Their Convergence With Big Data

Author: Karthik, S.

Publisher: IGI Global

Published: 2017-07-13

Total Pages: 287

ISBN-13: 1522530169

DOWNLOAD EBOOK

The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.

Integrating Art and Creativity into Business Practice
Integrating Art and Creativity into Business Practice

Author: Schiuma, Giovanni

Publisher: IGI Global

Published: 2016-12-28

Total Pages: 278

ISBN-13: 1522520511

DOWNLOAD EBOOK

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Digital Tools for Computer Music Production and Distribution
Digital Tools for Computer Music Production and Distribution

Author: Politis, Dionysios

Publisher: IGI Global

Published: 2016-06-27

Total Pages: 308

ISBN-13: 1522502653

DOWNLOAD EBOOK

It is clear that the digital age has fully embraced music production, distribution, and transcendence for a vivid audience that demands more music both in quantity and versatility. However, the evolving world of digital music production faces a calamity of tremendous proportions: the asymmetrically increasing online piracy that devastates radio stations, media channels, producers, composers, and artists, severely threatening the music industry. Digital Tools for Computer Music Production and Distribution presents research-based perspectives and solutions for integrating computational methods for music production, distribution, and access around the world, in addition to challenges facing the music industry in an age of digital access, content sharing, and crime. Highlighting the changing scope of the music industry and the role of the digital age in such transformations, this publication is an essential resource for computer programmers, sound engineers, language and speech experts, legal experts specializing in music piracy and rights management, researchers, and graduate-level students across disciplines.

Strategic Utilization of Information Systems in Small Business
Strategic Utilization of Information Systems in Small Business

Author: Hunter, M. Gordon

Publisher: IGI Global

Published: 2015-05-31

Total Pages: 449

ISBN-13: 1466687096

DOWNLOAD EBOOK

The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.

Management Science, Logistics, and Operations Research
Management Science, Logistics, and Operations Research

Author: Wang, John

Publisher: IGI Global

Published: 2013-09-30

Total Pages: 481

ISBN-13: 1466645075

DOWNLOAD EBOOK

"This book examines related research in decision, management, and other behavioral sciences in order to exchange and collaborate on information among business, industry, and government, providing innovative theories and practices in operations research"--Provided by publisher.

Effects of IT on Enterprise Architecture, Governance, and Growth
Effects of IT on Enterprise Architecture, Governance, and Growth

Author: Cavalcanti, José Carlos

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 353

ISBN-13: 1466664703

DOWNLOAD EBOOK

As technology continues to evolve in organizations, it is vital to understand the impact that these advances will have on different aspects of the business environment as well as the opportunity for further improvement. Effects of IT on Enterprise Architecture, Governance, and Growth explores the influence of emerging technology on different viewpoints associated with contemporary enterprise. Emphasizing an interdisciplinary approach to the comprehension of organizational structure and dynamics, this book is an inclusive reference source for enterprise analysts, business managers, and IT managers, as well as upper-level students interested in a new framework for understanding business enterprise in the new digital era.