Eight Amazing Engineering Stories reveals the stories behind how engineers use specific elements to create the material world around us. In eight chapters, the EngineerGuy team exposes the magnificence of the innovation and engineering of digital camera imagers, tiny accelerometers, atomic clocks, enriched uranium, batteries, microwave ovens, lasers, and anodized metals. In addition, short primers cover the scientific principles underlying the engineering, including waves, nuclear structure, and electronic transitions. "In Depth" sections cover entropy, semiconductors, and the mathematics of capacitors. Eight Amazing Engineering Stories forms the basis of the fourth series of EngineerGuy videos found on-line.
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!
At most technology companies, you'll reach Senior Software Engineer, the career level for software engineers, in five to eight years. At that career level, you'll no longer be required to work towards the next pro? motion, and being promoted beyond it is exceptional rather than ex? pected. At that point your career path will branch, and you have to decide between remaining at your current level, continuing down the path of technical excellence to become a Staff Engineer, or switching into engineering management. Of course, the specific titles vary by company, and you can replace "Senior Engineer" and "Staff Engineer" with whatever titles your company prefers.Over the past few years we've seen a flurry of books unlocking the en? gineering management career path, like Camille Fournier's The Man? ager's Path, Julie Zhuo's The Making of a Manager, Lara Hogan's Re? silient Management and my own, An Elegant Puzzle. The manage? ment career isn't an easy one, but increasingly there are maps avail? able for navigating it.On the other hand, the transition into Staff Engineer, and its further evolutions like Principal and Distinguished Engineer, remains chal? lenging and undocumented. What are the skills you need to develop to reach Staff Engineer? Are technical abilities alone sufficient to reach and succeed in that role? How do most folks reach this role? What is your manager's role in helping you along the way? Will you enjoy being a Staff Engineer or you will toil for years to achieve a role that doesn't suit you?"Staff Engineer: Leadership beyond the management track" is a pragmatic look at attaining and operate in these Staff-plus roles.
If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.
Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
For the last 25 years, Sunday nights at 8pm on C-SPAN has been appointment television for many Americans. During that time, host Brian Lamb has invited people to his Capitol Hill studio for hour-long conversations about contemporary society and history. In today’s soundbite culture that hour remains one of television’s last vestiges of in-depth, civil conversation. First came C-SPAN’s Booknotes in 1989, which by the time it ended in December 2004, was the longest-running author-interview program in American broadcast history. Many of the most notable nonfiction authors of its era were featured over the course of 800 episodes, and the conversations became a defining hour for the network and for nonfiction writers. In January 2005, C-SPAN embarked on a new chapter with the launch of Q and A. Again one hour of uninterrupted conversation but the focus was expanded to include documentary film makers, entrepreneurs, social workers, political leaders and just about anyone with a story to tell. To mark this anniversary Lamb and his team at C-SPAN have assembled Sundays at Eight, a collection of the best unpublished interviews and stories from the last 25 years. Featured in this collection are historians like David McCullough, Ron Chernow and Robert Caro, reporters including April Witt, John Burns and Michael Weisskopf, and numerous others, including Christopher Hitchens, Brit Hume and Kenneth Feinberg. In a March 2001 Booknotes interview 60 Minutes creator Don Hewitt described the show’s success this way: “All you have to do is tell me a story.” This collection attests to the success of that principle, which has guided Lamb for decades. And his guests have not disappointed, from the dramatic escape of a lifelong resident of a North Korean prison camp, to the heavy price paid by one successful West Virginia businessman when he won $314 million in the lottery, or the heroic stories of recovery from the most horrific injuries in modern-day warfare. Told in the series’ signature conversational manner, these stories come to life again on the page. Sundays at Eight is not merely a token for fans of C-SPAN’s interview programs, but a collection of significant stories that have helped us understand the world for a quarter-century.
Taking Back Eden is a set of case studies of environmental lawsuits brought in eight countries around the world, including the U.S, beginning in the 1960s. The book conveys what is in fact a revolution in the field of law: ordinary citizens (and lawyers) using their standing as citizens in challenging corporate practices and government policies to change not just the way the environment is defended but the way that the public interest is recognized in law. Oliver Houck, a well-known environmental attorney, professor of law, and extraordinary storyteller, vividly depicts the places protected, as well as the litigants who pursued the cases, their strategies, and the judges and other government officials who ruled on them. This book will appeal to upperclass undergraduates, graduate students, and to all citizens interested in protecting the environment.
A Behind-the-Scenes Look At NASA’s incredible Journey to the Moon Space journalist and insider Nancy Atkinson weaves together the riveting story of NASA’s mission to complete “the greatest adventure on which humankind ever embarked.” This incredible account is a keepsake celebrating some of the most important and dramatic events in modern history. Told through over 60 personal interviews and oral histories, as well as personal photographs, this tribute to the men and women who made the Apollo 11 mission a reality chronicles the highs and lows that accompanied the race to the Moon: the devastating flash fire that killed the crew of Apollo 1; the awe of those who saw their years-in-the-making contributions to space exploration blast off from Cape Canaveral; the knuckle-biting descent of Apollo 11 to the lunar surface; a near-catastrophic event on the crew’s flight home; the infectious excitement and jubilation across the world after the astronauts returned safely to Earth. These little-known stories of the dedicated engineers, mathematicians and scientists in the 1960s reveal the “hows” of the Apollo missions and bring to life the wonder and excitement of humanity’s first steps on the Moon.
An eye-opening adventure deep inside the everyday materials that surround us, from concrete and steel to denim and chocolate, packed with surprising stories and fascinating science.
