Effective Type-use for Advertising
Author: Benjamin Sherbow
Publisher:
Published: 1922
Total Pages: 168
ISBN-13:
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How to Write Advertisements That Sell (Classic Reprint)
Author: A. W. Shaw Company
Publisher: Forgotten Books
Published: 2017-12-23
Total Pages: 132
ISBN-13: 9780484494533
DOWNLOAD EBOOKExcerpt from How to Write Advertisements That Sell This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the in most advantages offered in your product and sales plan? Does it talk your wants or my profits? The skillful copywriter makes his message rich with buy ing reasons and buying attractions - with the product's flavor and the prospect's deepest desires. He knows his goods and his trade so well that to every foreseen recoil or turn of inattention in the reader he matches the logical buying impulse, until his advertisement neutralizes and counteracts every prospect's inclination to save, to put off, to reconsider and to hesitate. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Typography of Advertisements (Classic Reprint)
Author: Frederick James Trezise
Publisher: Forgotten Books
Published: 2018-04-22
Total Pages: 138
ISBN-13: 9780331649185
DOWNLOAD EBOOKExcerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Effective Type-Use for Advertising (Classic Reprint)
Author: Benjamin Sherbow
Publisher: Forgotten Books
Published: 2016-09-27
Total Pages: 164
ISBN-13: 9781333763831
DOWNLOAD EBOOKExcerpt from Effective Type-Use for Advertising Advertising typography must stimulate interest by its liveliness Display, 49 1 Display must stand out, 53 2 Display must be easy to read, 55 3 Display must be good to look at, 662 4 Display must be arranged so that its sense clear at first glance, 63 5 We must not overdo, 64. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
How to Advertise Printing (Classic Reprint)
Author: Harry M. Basford
Publisher:
Published: 2015-07-20
Total Pages: 122
ISBN-13: 9781331901082
DOWNLOAD EBOOKExcerpt from How to Advertise Printing The most interesting preface of a book that I ever read is that in the front of "Eccentricities of Genius," written by my friend, the late Major J. B. Pond, of New York. After stating that he had three thousand volumes in his library, but that none of the prefaces suited him, he proceeded to take extracts from a half-dozen or more of these books, using those paragraphs, all more or less suitable, as the preface of his own book, telling of his association with great men and women. I could hardly follow such a course in the preface of this volume, however, because it is, in a sense, a pioneer in the field of books. Nothing like it has ever been written, to my knowledge. There are books devoted to the advertising of some other lines of trade, but none dealing particularly with the advertising of the printer. For that reason I can hardly claim that my work "fills a long-felt want," and we do not have many long-felt wants of any kind in this progressive age. Wants are not felt very long before they are filled, and many needs are even anticipated before the public really knows that it has them. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Psychology of Advertising in Theory and Practice
Author: Walter Dill Scott
Publisher:
Published: 1921
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKHey Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
Published: 2022-02-17
Total Pages: 423
ISBN-13: 1119819741
DOWNLOAD EBOOKThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
5555 Result Producing Advertising Selling Phrases (1912)
Author: Legrand Dutcher
Publisher:
Published: 2009-06
Total Pages: 144
ISBN-13: 9781104673918
DOWNLOAD EBOOKThis scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Effective Type-Use for Advertising
Author: Benjamin Sherbow
Publisher:
Published: 1978-11-01
Total Pages:
ISBN-13: 9780849548727
DOWNLOAD EBOOKHow to Write Advertisements That Sell
Author: A. W. Shaw Company
Publisher: Forgotten Books
Published: 2015-06-12
Total Pages: 132
ISBN-13: 9781330287736
DOWNLOAD EBOOKExcerpt from How to Write Advertisements That Sell Advertising is one of three great selling forces: The salesman speaking, the sales letter written, the advertisement printed, all aim to arouse demand for goods - all, through their various mediums, carry the one vital message that makes sales Advertising is more than proper type or strong layout, stylish dress for page or circular; more than honest statement or attention-getting use of colors, size and position; more even than judgment in the choice of efficient, economical mediums; more than business ability in eliminating dead names from mailing lists and getting big space value for the season's appropriation. A flaw in the mechanical chain of advertising often lets the entire campaign fall. But you may get perfection in all these details, and your advertising still will fail, until you find the appeal that makes men buy. This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the inmost advantages offered in your product and sales plan? Does it talk your wants or my profits? The skillful copywriter makes his message rich with buying reasons and buying attractions - with the product's flavor and the prospect's deepest desires. He knows his goods and his trade so well that to every foreseen recoil or turn of inattention in the reader he matches the logical buying impulse, until his advertisement neutralizes and counteracts every prospect's inclination to save, to put off, to reconsider and to hesitate. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
