"Education and Training in Marketing Research"...
Author: Chambre de commerce internationale
Publisher:
Published: 1961
Total Pages:
ISBN-13:
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Author: Chambre de commerce internationale
Publisher:
Published: 1961
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1961
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: International Chamber of Commerce. Committee on Marketing Research
Publisher:
Published: 1961
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOKAuthor: Joseph F. Hair
Publisher: McGraw-Hill/Irwin
Published: 2007-07-02
Total Pages: 404
ISBN-13:
DOWNLOAD EBOOKEssentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Author: Scott M. Smith
Publisher:
Published: 2013-01-01
Total Pages: 170
ISBN-13: 9780984932832
DOWNLOAD EBOOKAuthor: Naresh K. Malhotra
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9780273724339
DOWNLOAD EBOOKThis book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.
Author: Kenneth E. Clow
Publisher: SAGE
Published: 2013-01-09
Total Pages: 521
ISBN-13: 1412991307
DOWNLOAD EBOOKEssentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author:
Publisher:
Published: 1993
Total Pages: 24
ISBN-13: 9780112708254
DOWNLOAD EBOOKPICKUP stands for professional, industrial and commercial updating. It concerns the work that colleges and universities are doing to improve the knowledge and skills of the workforce at all levels and in all sectors. This guide is about how marketing research techniques can help colleges and universities to target their training, education and consultancy services to business and public sector customers. It links in with the PICKUP guides to promotion and costing and pricing to provide an overview of marketing in the context of PICKUP courses.
Author: Matthew Harrison
Publisher: Kogan Page Publishers
Published: 2016-03-03
Total Pages: 400
ISBN-13: 0749475862
DOWNLOAD EBOOKMarket research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Annette Tamblyn
Publisher:
Published: 1996
Total Pages: 104
ISBN-13: 9780730693123
DOWNLOAD EBOOKThis manual, which is intended for vocational education and training (VET) providers, does the following: explains fundamental market research concepts; highlights situations where market research can help VET providers with their planning and policy development; and illustrates the uses of market research in VET institutions. The following topics are discussed: purposes of market research; situations where market research is useful (defining problems, determining information requirements, and deciding between in-house and commissioned market research); market research briefs (format and content); data for market research (existing data, new data, and sampling); sources of existing data (internal sources, external sources, and 14 public agencies providing statistical data about VET in Australia); collection of qualitative data (situations where qualitative data are useful, methods, and collector skills for qualitative research); collection of quantitative data (survey methods, questionnaire design, and questionnaire samples); and management of the research process (field work, data processing, data analysis, and report writing). Concluding the manual are five case studies focusing on conducting research to determine the following: best way(s) to use promotions budgets; reasons for declining enrollments; feasibility of raising fees for short courses; student satisfaction with courses or programs; and an institution's image in the community. The book contains 13 references. (MN)