Principles and Practice of Marketing
Principles and Practice of Marketing

Author: Jim Blythe

Publisher: South Western Educational Publishing

Published: 2009

Total Pages: 0

ISBN-13: 9781408011478

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This is the latest book from Cengage Learning on Principles and Practice of Marketing

Principles and Practice of Marketing
Principles and Practice of Marketing

Author: David Jobber

Publisher:

Published: 2019-03-29

Total Pages: 885

ISBN-13: 9781526847232

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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change

Principles and Practice of Marketing
Principles and Practice of Marketing

Author: Jim Blythe

Publisher: SAGE

Published: 2013-11-05

Total Pages: 1174

ISBN-13: 1446297500

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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Principles and Practice of Marketing
Principles and Practice of Marketing

Author: David Jobber

Publisher:

Published: 2007

Total Pages: 1022

ISBN-13: 9780077114152

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.