Massage Therapy

Massage Therapy

Author: Susan G. Salvo

Publisher: Elsevier Health Sciences

Published: 2015-04-13

Total Pages: 820

ISBN-13: 0323239714

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Covering massage fundamentals, techniques, and anatomy and physiology, Susan Salvo's Massage Therapy: Principles and Practice, 5th Edition brings a whole new meaning to the word 'comprehensive.' This student-friendly text boasts more than 700 illustrations and expanded sections on neuroscience, research, and special populations, plus new line drawings in the kinesiology chapter of origins and insertions that match the painted skeletons found in most classrooms. It makes the essential principles of massage therapy more approachable and prepares you for success in class, on licensing and board certification exams, and in a wide range of therapeutic practice settings. Clear, straightforward approach simplifies complex content for easier understanding. Complete anatomy and physiology section, in addition to material on techniques and foundations, gives you all the information you need in just one book. Certification Practice Exam on Evolve mimics the major certification exams in format and content, builds confidence, and helps increase pass rates. Over 700 high-quality illustrations, including line drawings and halftones, clarify difficult concepts in vibrant detail. Case studies challenge you to think critically and apply your understanding to realistic scenarios, foster open-mindedness, and stimulate dialogue. Profile boxes provide an inspirational, real-world perspective on massage practice from some of the most respected authorities in massage and bodywork. Clinical Massage chapter focuses on massage in clinical settings like hospitals, nursing homes, and medical offices to broaden your career potential. Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter. NEW! Revised line drawing color scheme for origin and insertion matches the painted skeleton found in most classrooms, maintains consistency, and prevents confusion in learning origin and insertion points on the body. NEW! Coverage of Thai massage provides up-to-date content on the most useful, in-demand modalities that are most often requested by clients - and better prepares you for what you will encounter during training and practice. NEW! Updated text reflects changes to the new board certification exam so you have the most up-to-date, relevant information - and are fully prepared to pass the current exams. NEW! Brand new Think About It, Webquest, and Discussion features in each chapter's Test Your Knowledge section build your vocabulary usage and critical thinking skills necessary for day-to-day work with clients. EXPANDED! More content on pain theories, the neuromatrix model, and pain management, plus updated guidelines for massage after surgery and injury, equips you with essential information when working in rehab. NEW! Updated instructor resources, featuring more TEACH lesson plan classroom activities and an additional 500 test questions, provide instructors with more ways to interact with and test students.


Massage Therapy - E-Book

Massage Therapy - E-Book

Author: Susan G. Salvo

Publisher: Elsevier Health Sciences

Published: 2015-03-25

Total Pages: 820

ISBN-13: 0323352391

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Covering massage fundamentals, techniques, and anatomy and physiology, Susan Salvo’s Massage Therapy: Principles and Practice, 5th Edition brings a whole new meaning to the word ‘comprehensive.’ This student-friendly text boasts more than 700 illustrations and expanded sections on neuroscience, research, and special populations, plus new line drawings in the kinesiology chapter of origins and insertions that match the painted skeletons found in most classrooms. It makes the essential principles of massage therapy more approachable and prepares you for success in class, on licensing and board certification exams, and in a wide range of therapeutic practice settings. Clear, straightforward approach simplifies complex content for easier understanding. Complete anatomy and physiology section, in addition to material on techniques and foundations, gives you all the information you need in just one book. Certification Practice Exam on Evolve mimics the major certification exams in format and content, builds confidence, and helps increase pass rates. Over 700 high-quality illustrations, including line drawings and halftones, clarify difficult concepts in vibrant detail. Case studies challenge you to think critically and apply your understanding to realistic scenarios, foster open-mindedness, and stimulate dialogue. Profile boxes provide an inspirational, real-world perspective on massage practice from some of the most respected authorities in massage and bodywork. Clinical Massage chapter focuses on massage in clinical settings like hospitals, nursing homes, and medical offices to broaden your career potential. Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter.


Every Touch Marketing

Every Touch Marketing

Author: Felicia Brown

Publisher: Createspace Independent Publishing Platform

Published: 2016-07-13

Total Pages: 146

ISBN-13: 9781535277884

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Ready to feel confident in marketing your business? Business & Marketing Coach Felicia Brown's new pint-sized power house of a book is here to help! Learn how to promote yourself while getting and keeping clients easily, effectively, and affordably Each chapter and strategy in Every Touch Marketing: Free & Easy Ways to Promote Yourself or Your Small Business will help you move closer to achieving the vision you have for your business; connect with and keep your ideal clients; and create a profitable business. This book will help you get where you want to be in your life and career faster by helping you determine exactly what you want and need to do in your marketing, who you want to reach through many simple, fun and affordable techniques and promotions.


Creating Lifetime Clients

Creating Lifetime Clients

Author: Felicia Brown

Publisher:

Published: 2016-03-18

Total Pages: 132

ISBN-13: 9780692567227

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Keeping clients for a lifetime isn't just about the money. It's also about giving clients what they need and want, so they feel happy with the relationship and themselves. Likewise, it's about creating career satisfaction, stability and joy for you, which translates into success for a lifetime. This engaging and accessible book explores what it takes to win someone's business long-term and get you on your way to finding your own lifetime clients! Includes details on how the author made over $100K by keeping one massage client as well as an exclusive interview from Sports Massage legend, Benny Vaughn. Includes free online resources and several special offers from the author and others.


Feel the Fear... and Do It Anyway

Feel the Fear... and Do It Anyway

Author: Susan Jeffers

Publisher: HarperCollins

Published: 2023-03-14

Total Pages: 232

ISBN-13: 0063291304

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The classic bestseller that has inspired millions to face their fears once and for all is newly revised with an updated version. Are you afraid of making decisions . . . asking your boss for a raise . . . leaving a relationship . . . facing the future? The world is a scary place right now—day to day stress and worry is at an all-time high—but the hard truth is that fear won’t just go away on its own. The only way to get rid of fear is to approach it, and this book is your essential guide to connecting with your inner power in order to do just that. In this enduring work of self-empowerment, now updated for the post-pandemic new normal, Dr. Susan Jeffers shares dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. You’ll discover: · How to raise your self-esteem · How to become more assertive · How to connect to the powerhouse within · How to create more meaning in your life · How to experience more enjoyment With warmth, insight and humor, Dr. Jeffers shows you how to become powerful in the face of your fears—and enjoy the elation of living a creative, joyous, loving life. Whatever your fear, here is your chance to push through it and find true and lasting fulfillment on the other side.


Building a Wellness Business That Lasts

Building a Wellness Business That Lasts

Author: Rick Stollmeyer

Publisher: John Wiley & Sons

Published: 2020-10-02

Total Pages: 259

ISBN-13: 111967915X

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Start and grow a durable business in the rapidly growing wellness industry! As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities. Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide. Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations, and hundreds of thousands of wellness business entrepreneurs. Independent teachers, trainers, and therapists and studio, gym, spa, and salon owners across the globe are transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives. Author Rick Stollmeyer is the co-founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Over more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process. This experience has given Rick a front row seat to the explosive growth of the wellness industry. He brings that unique experience and his passion for entrepreneurship to Building a Wellness Business That Lasts. This book will inspire and inform you at the same time and will serve as a powerful guide you can refer to on your path to success.


A Journey in Massage

A Journey in Massage

Author: Irma Romano

Publisher: BalboaPress

Published: 2012-11-12

Total Pages: 112

ISBN-13: 9781452561530

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A Journey In Massage is a guide into the industry behind the scenes and into the classroom. It gives you an honest and truthful approach to what it is like being a massage therapist and why it is a profession still trying to evolve in respectability and financial stability. For a client, it helps you decide if massage therapy is for you and what to expect by taking you on a path where you will never be able to go without her sharing her stories.


Health and Wellness Tourism

Health and Wellness Tourism

Author: Melanie K. Smith

Publisher: Routledge

Published: 2009

Total Pages: 400

ISBN-13: 0750683430

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Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.


Success from the Start

Success from the Start

Author: Debra Koerner

Publisher: F.A. Davis

Published: 2013-03-22

Total Pages: 429

ISBN-13: 0803639015

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Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.