Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications

Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 1687

ISBN-13: 179981761X

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Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.


Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Author: Khosrow-Pour, Mehdi

Publisher: IGI Global

Published: 2015-02-28

Total Pages: 331

ISBN-13: 1466681349

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As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.


Research Anthology on Small Business Strategies for Success and Survival

Research Anthology on Small Business Strategies for Success and Survival

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 1496

ISBN-13: 1799891569

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Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.


Management Science, Logistics, and Operations Research

Management Science, Logistics, and Operations Research

Author: Wang, John

Publisher: IGI Global

Published: 2013-09-30

Total Pages: 481

ISBN-13: 1466645075

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"This book examines related research in decision, management, and other behavioral sciences in order to exchange and collaborate on information among business, industry, and government, providing innovative theories and practices in operations research"--Provided by publisher.


Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing

Author: Singh, Surabhi

Publisher: IGI Global

Published: 2017-06-16

Total Pages: 251

ISBN-13: 1522526579

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Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.


Digital Tools for Computer Music Production and Distribution

Digital Tools for Computer Music Production and Distribution

Author: Politis, Dionysios

Publisher: IGI Global

Published: 2016-06-27

Total Pages: 308

ISBN-13: 1522502653

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It is clear that the digital age has fully embraced music production, distribution, and transcendence for a vivid audience that demands more music both in quantity and versatility. However, the evolving world of digital music production faces a calamity of tremendous proportions: the asymmetrically increasing online piracy that devastates radio stations, media channels, producers, composers, and artists, severely threatening the music industry. Digital Tools for Computer Music Production and Distribution presents research-based perspectives and solutions for integrating computational methods for music production, distribution, and access around the world, in addition to challenges facing the music industry in an age of digital access, content sharing, and crime. Highlighting the changing scope of the music industry and the role of the digital age in such transformations, this publication is an essential resource for computer programmers, sound engineers, language and speech experts, legal experts specializing in music piracy and rights management, researchers, and graduate-level students across disciplines.


Small and Medium Enterprises

Small and Medium Enterprises

Author: Information Resources Management Association

Publisher: IGI Global

Published: 2013-04-30

Total Pages: 2031

ISBN-13: 1466638877

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"This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.


Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Author: Lee, In

Publisher: IGI Global

Published: 2013-09-30

Total Pages: 347

ISBN-13: 1466645113

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"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.


Effects of IT on Enterprise Architecture, Governance, and Growth

Effects of IT on Enterprise Architecture, Governance, and Growth

Author: Cavalcanti, José Carlos

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 353

ISBN-13: 1466664703

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As technology continues to evolve in organizations, it is vital to understand the impact that these advances will have on different aspects of the business environment as well as the opportunity for further improvement. Effects of IT on Enterprise Architecture, Governance, and Growth explores the influence of emerging technology on different viewpoints associated with contemporary enterprise. Emphasizing an interdisciplinary approach to the comprehension of organizational structure and dynamics, this book is an inclusive reference source for enterprise analysts, business managers, and IT managers, as well as upper-level students interested in a new framework for understanding business enterprise in the new digital era.