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Author: Abhijit Chaudhury
Publisher:
Published: 2002
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKThis book is a comprehensive primer to both traditional and emerging E-Commerce technologies. Students with no prior technical knowledge will be able to grasp complex topics such as networking, Internet security, Web languages and other important subjects in a way that illustrates their use through case studies and practice by completing Web projects.
Author: Becker, Annie
Publisher: IGI Global
Published: 2007-12-31
Total Pages: 2522
ISBN-13: 1599049449
DOWNLOAD EBOOKCompiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author: Amir Manzoor
Publisher: Amir Manzoor
Published: 2010
Total Pages: 434
ISBN-13: 3843370303
DOWNLOAD EBOOKThe growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author: Sherif Kamel
Publisher: IGI Global
Published: 2006-01-01
Total Pages: 442
ISBN-13: 1591403561
DOWNLOAD EBOOK"This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.
Author: Jeffrey F. Rayport
Publisher:
Published: 2003
Total Pages: 516
ISBN-13: 9780071232661
DOWNLOAD EBOOKA test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author: Zheng Qin
Publisher: Springer Science & Business Media
Published: 2010-06-30
Total Pages: 527
ISBN-13: 3540496459
DOWNLOAD EBOOKIntroduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
Published: 2009
Total Pages: 0
ISBN-13: 9781616100292
DOWNLOAD EBOOKThis textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Brian J. Corbitt
Publisher: IGI Global
Published: 2004-01-01
Total Pages: 338
ISBN-13: 9781591402640
DOWNLOAD EBOOKThis work highlights successful policy and practices which encourage the success of small and medium-sized enterprises (SMEs) in numerous different countries. It offers insights into addressing the significant issues that are of importance to the small business sector.
Author: Dave Chaffey
Publisher: Pearson Education
Published: 2007
Total Pages: 700
ISBN-13: 9780273707523
DOWNLOAD EBOOKAimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Brad Stone
Publisher: Little, Brown
Published: 2013-10-15
Total Pages: 404
ISBN-13: 0316219258
DOWNLOAD EBOOKThe authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
