Driving Green Marketing in Fashion and Retail
Driving Green Marketing in Fashion and Retail

Author: Tarnanidis, Theodore K.

Publisher: IGI Global

Published: 2024-05-28

Total Pages: 327

ISBN-13:

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Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Cross-Cultural Perspectives on Luxury Marketing
Cross-Cultural Perspectives on Luxury Marketing

Author: Tarnanidis, Theodore K.

Publisher: IGI Global

Published: 2024-10-04

Total Pages: 394

ISBN-13:

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As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.

Reshaping Marketing Science in Wholesaling and Retailing
Reshaping Marketing Science in Wholesaling and Retailing

Author: Tarnanidis, Theodore K.

Publisher: IGI Global

Published: 2024-08-21

Total Pages: 460

ISBN-13:

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As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Ethical AI and Data Management Strategies in Marketing
Ethical AI and Data Management Strategies in Marketing

Author: Saluja, Shefali

Publisher: IGI Global

Published: 2024-07-18

Total Pages: 296

ISBN-13:

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In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

AI and Data Engineering Solutions for Effective Marketing
AI and Data Engineering Solutions for Effective Marketing

Author: Alla, Lhoussaine

Publisher: IGI Global

Published: 2024-07-17

Total Pages: 520

ISBN-13:

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In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Navigating the Future of Finance in the Age of AI
Navigating the Future of Finance in the Age of AI

Author: Pandow, Bilal Ahmad

Publisher: IGI Global

Published: 2024-08-26

Total Pages: 394

ISBN-13:

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The financial landscape is rapidly evolving, and professionals must keep pace with the complex relationship between traditional financial practices and cutting-edge technologies. The integration of Artificial Intelligence (AI) and Machine Learning (ML) into finance presents a transformative shift that requires a deep understanding and strategic approach. Navigating the Future of Finance in the Age of AI offers a comprehensive exploration of AI's impact on the financial sector, from predictive analytics to algorithmic trading strategies. Each chapter is written by experts in the field, and they provide practical insights and real-world examples to make complex concepts accessible and actionable. The book also delves into regulatory challenges, ethical considerations, and case studies, equipping readers with the tools needed to harness AI's transformative power in finance. Whether you are a finance professional seeking to enhance decision-making, a data scientist aiming to apply ML techniques in finance, or an academic exploring AI's role in financial innovation, this book is an indispensable resource that offers a roadmap to navigate the complexities of AI-driven finance and seize the opportunities it presents.

Improving Service Quality and Customer Engagement With Marketing Intelligence
Improving Service Quality and Customer Engagement With Marketing Intelligence

Author: Sinha, Mudita

Publisher: IGI Global

Published: 2024-07-17

Total Pages: 393

ISBN-13:

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To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Compelling Storytelling Narratives for Sustainable Branding
Compelling Storytelling Narratives for Sustainable Branding

Author: Rodrigues, Paula

Publisher: IGI Global

Published: 2024-07-16

Total Pages: 437

ISBN-13:

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Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Consumer Experience and Decision-Making in the Metaverse
Consumer Experience and Decision-Making in the Metaverse

Author: Tarnanidis, Theodore

Publisher: IGI Global

Published: 2024-06-24

Total Pages: 333

ISBN-13:

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Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Revolutionizing Pest Management for Sustainable Agriculture
Revolutionizing Pest Management for Sustainable Agriculture

Author: Zia Ul Haq, Muhammad

Publisher: IGI Global

Published: 2024-08-29

Total Pages: 778

ISBN-13:

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In the industry of agriculture, farmers are facing a challenge worldwide: the need to simultaneously achieve substantial crop yields and mitigate the adverse environmental effects caused by persistent threats from agricultural parasites. The escalating demand for food in tandem with population expansion exacerbates this intricate dilemma, highlighting the shortcomings of conventional approaches to insect management. As climate change, the development of pest resistance, and the call for reduced chemical inputs intensify, a fundamental change in our approach to pest management becomes imperative. Revolutionizing Pest Management for Sustainable Agriculture , is an exploration into the convergence of technology and tradition, revealing how data-driven methodologies and state-of-the-art technologies are transforming the field of agricultural pest management. Revolutionizing Pest Management for Sustainable Agriculture serves as more than a compilation of developments; it is a strategic guide for policymakers, researchers, and farmers navigating the complexities of contemporary agriculture responsibly. With an objective to bridge the gap between traditional pest management and innovative technology, the book provides practical strategies, case studies, and valuable insights, inviting readers to explore the symbiotic relationship between technology and soil cultivation, paving the way for a paradigm shift in the agricultural industry. This carefully crafted resource is designed for a diverse audience, including agricultural researchers, Agri-tech professionals, policymakers, and educators, empowering them with the knowledge and resources needed to embrace smart solutions, contributing to increased productivity, reduced environmental impact, and the sustainability of agricultural systems.