Driving Green Consumerism Through Strategic Sustainability Marketing
Driving Green Consumerism Through Strategic Sustainability Marketing

Author: Quoquab, Farzana

Publisher: IGI Global

Published: 2017-11-30

Total Pages: 322

ISBN-13: 1522529136

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The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Green Marketing in Emerging Economies
Green Marketing in Emerging Economies

Author: Emmanuel Mogaji

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 279

ISBN-13: 3030825728

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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Green Public Procurement Strategies for Environmental Sustainability
Green Public Procurement Strategies for Environmental Sustainability

Author: Shakya, Rajesh Kumar

Publisher: IGI Global

Published: 2019-02-22

Total Pages: 244

ISBN-13: 1522570845

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The worldwide consumption of resources is causing environmental damage at a rate that cannot be sustained. Apart from the resulting environmental and health problems, this trend could threaten economic growth due to rapidly decreasing natural resources and the cost of addressing these issues. The public sector has a responsibility to stimulate the marketplace in favor of the provision of more resource-efficient and less polluting goods, services, and works in order to support environmental and wider sustainable development objectives. Green Public Procurement Strategies for Environmental Sustainability provides innovative insights on the adoption and implementation of green public procurement for sustainable practice in order to contribute to environmental protection. The content within this publication examines climate change, sustainable development, and document analysis and is designed for policymakers, environmentalists, managers, suppliers, development agencies, government officials, academicians, researchers, students, and professionals.

Green Business: Concepts, Methodologies, Tools, and Applications
Green Business: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2019-02-01

Total Pages: 1718

ISBN-13: 1522579168

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The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Eco-Friendly and Agile Energy Strategies and Policy Development
Eco-Friendly and Agile Energy Strategies and Policy Development

Author: Danish, Mir Sayed Shah

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 287

ISBN-13: 1799895041

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After the advent of the industrial revolution, the world experienced a rapid change in technology and lifestyle, which has led to a dramatic increase in energy demand. Unfortunately, many of the energy resources used in the past have negatively impacted the environment, from greenhouse gases to the depletion of natural resources. Society now faces the challenge of ensuring sustainable and clean energy production so that society may receive efficient energy without damaging the Earth’s health. In order to promote an environmentally healthy society, strategic green policies must be developed. Eco-Friendly and Agile Energy Strategies and Policy Development establishes interdisciplinary coverage in sustainable energy development by strategic thinking and lifestyle changes by designing agile energy strategies and policies. It offers research, experiences, and lessons learned that offer integrated conceptual and empirical contributions from different interrelated fields. Covering topics such as energy security risks, green economy, and solar power plants, this premier reference source is an indispensable resource for engineers, government officials, business leaders, environmentalist organizations, economists, sociologists, students and educators of higher education, libraries, researchers, and academicians.

Intellectual, Scientific, and Educational Influences on Sustainability Research
Intellectual, Scientific, and Educational Influences on Sustainability Research

Author: Turvey, Rosario Adapon

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 376

ISBN-13: 1522573038

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Over the last few decades, the new discipline of sustainability science (SS) has evolved with a phenomenal rise in knowledge production, research, and publications, as well as the development of new academic programs and creation of centers and scientific communities, networks, and organizations. With pressing global environmental issues in the 21st century, SS has become an influential discipline and important subject of intellectual inquiry that deserves support from the academy and scientific communities worldwide to find solutions to global problems such as climate change, environmental degradation, and biodiversity loss. Intellectual, Scientific, and Educational Influences on Sustainability Research is a concise and authoritative book that fills the crucial and unmet need for educational materials that integrates theoretical foundations, methodological basis, and practice in the science of sustainability. The goal of the book is to increase accessibility and use of educational and scientific knowledge among academic and non-academic audiences as it assembles the wisdom and insights from up-to-date scholarship and advances in this new discipline. Highlighting various topics such as biodiversity, public transportation, and human development, it is ideal for environmentalists, ecologists, technology developers, policymakers, academicians, researchers, and students.

Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues
Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues

Author: Chatterjee, Prasenjit

Publisher: IGI Global

Published: 2019-05-03

Total Pages: 384

ISBN-13: 1522585818

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Sustainability issues have gained more importance in contemporary globalization, pushing decision makers to find a systematic mathematical approach to conduct analyses of this real-world problem. The growing complexity in modern social-economics or engineering environments or systems has forced researchers to solve complicated problems by using multi-criteria decision-making (MCDM) approaches. However, traditional MCDM research mainly focuses on reaching the highest economic value or efficiency, and issues related to sustainability are still not closely explored. Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues discusses and addresses the challenges in the implementation of decision-making models in the context of green and sustainable engineering, criteria identification, quantification, comparison, selection, and analysis in the context of manufacturing, supply chain, transportation, and energy sectors. All academic communities in the areas of management, economics, business sciences, mechanical, and manufacturing technologies are able to use, apply, and implement the models presented in this book. It is intended for researchers, manufacturers, engineers, managers, industry professionals, academicians, and students.

Smart Farming Technologies for Sustainable Agricultural Development
Smart Farming Technologies for Sustainable Agricultural Development

Author: Poonia, Ramesh C.

Publisher: IGI Global

Published: 2018-08-10

Total Pages: 330

ISBN-13: 1522559108

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In order to meet food needs, farmers need to integrate the latest technologies enabling them to make more informed decisions. Smart Farming Technologies for Sustainable Agricultural Development provides innovative insights into the latest farming advancements in terms of informatics and communication. The content within this publication represents the work of topics such as sensor systems, wireless communication, and the integration of the Internet of Things in agriculture-related processes. It is a vital reference source for farmers, academicians, researchers, government agencies, technology developers, and graduate-level students seeking current research on smart farming technologies.

Opportunities and Challenges for Women Leaders in Environmental Management
Opportunities and Challenges for Women Leaders in Environmental Management

Author: Aquino, Jr., Perfecto Gatbonton

Publisher: IGI Global

Published: 2023-11-24

Total Pages: 276

ISBN-13: 1668459884

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Our planet is facing the prospect of environmental catastrophe, resulting from decades of reckless human activities. The ongoing degradation of the Earth's natural resources, climate change, pollution, and habitat destruction have created an urgent global crisis. The responsibility for addressing these challenges has been a significant issue since the 1972 International Conference on Human Environment in Sweden. Despite widespread acknowledgment of the issues at hand, insufficient efforts have been taken to safeguard our fragile ecosystems and secure a sustainable future for generations to come. Opportunities and Challenges for Women Leaders in Environmental Management is a groundbreaking book meticulously crafted for academic scholars seeking answers to the most pressing environmental questions of our time. This book reveals the pivotal role women are playing as environmental stewards, providing a ray of hope in the face of environmental turmoil. Through data, empirical studies, and narratives, this book spotlights the remarkable contributions of women worldwide in environmental activism, advocacy, research, education, and innovative strategies. Their unwavering commitment to energy conservation, responsible waste management, and the preservation of ecological parks and wildlife is both inspiring and transformative.

Waste Management and Life Cycle Assessment for Sustainable Business Practice
Waste Management and Life Cycle Assessment for Sustainable Business Practice

Author: Ganiyu, Idris Olayiwola

Publisher: IGI Global

Published: 2024-08-05

Total Pages: 326

ISBN-13:

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Businesses are grappling with a profound dilemma – the pursuit of economic prosperity versus the goal of ecological sustainability. Climate change impacts increase with each passing day, compelling industries to reconcile their operations with the urgent need for a sustainable, eco-conscious paradigm. The book, Waste Management and Life Cycle Assessment for Sustainable Business Practice, is an authoritative response to this pressing global challenge. Delving into the issues surrounding the environmental impact of economic activities, it explores the intersection where industries must navigate the delicate balance between profit-making and the preservation of our planet. This book delves into the disconcerting truth that industries are substantial contributors to the global emissions of greenhouse gases. It presents a compelling case, supported by the United Nations Environment Program’s findings, that businesses wield immense power in either perpetuating environmental degradation or steering us towards a greener, more sustainable future. Despite the growing voices for eco-friendly practices, businesses often find themselves caught in the tug-of-war between profitability and environmental responsibility. This book argues that the time for a shift towards sustainable business practices is now, offering a comprehensive guide to academic scholars, researchers, and professionals seeking to understand and implement transformative strategies.