Following the Fratellini Family of clowns, Jeramy Dodds astonishes readers and non-readers alike. Techniques such as his patented triumph, the Grand Mal Caesura, along with other favourites, are on display inside. Dodds is a warlock of words, only to be outdone by them, enslaved by them, freed by them – maybe even loved by them. A haunting, yet hilarious depiction of a journey to and from the furthest limits of the human experiment.
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
An olfactory scientist and a perfume critic review more than 1,200 fragrances to identify preferred and less-recommended varieties, in a guide that introduces women's and men's fragrances and discusses the history and chemistry of perfumes.
EU security governance assesses the effectiveness of the EU as a security actor. The book has two distinct features. Firstly, it is the first systematic study of the different economic, political and military instruments employed by the EU in the performance of four different security functions. The book demonstrates that the EU has emerged as an important security actor, not only in the non-traditional areas of security, but increasingly as an entity with force projection capabilities. Secondly, the book represents an important step towards redressing conceptual gaps in the study of security governance, particularly as it pertains to the European Union. The book links the challenges of governing Europe's security to the changing nature of the state, the evolutionary expansion of the security agenda, and the growing obsolescence of the traditional forms and concepts of security cooperation.
Jump behind the bar and follow Dover and Dj along the tightrope of the NYC service industry. Intense relationships, depraved partying, and contagious culture inhibit and enhance the search for some kind of substance through the hangovers. The camaraderie of the service industry a distilled group of the world's strangest and magical fortifies resolve through the trials, but is it enough to hang on as NYC spins violently around the Empire State Building record needle.
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
“Sleek, sexy, and fun.”—Susan Sizemore, author of Primal Desires After three thousand years of one-night stands, a girl just wants a little more. Working for Satan is a hot gig. The Devil really does wear Prada, and Lily can sport all the dazzling fashion she desires, eat all the fabulous food she craves, and hang for all eternity with her three demon girlfriends. But serving up bad boys to the fiery pits of Hell is just getting . . . lonely. Lily gives the jerks, the creeps, and the liars the best (and last) night of their lives, but she’s tired of waking up to a pile of ashes. She wants a guy who will stick around. But a mysterious man is turning up the heat . . . Nathan Coleman is a devilishly handsome, laid-back P.I. who wants to ask Lily a few questions about a missing man. But someone—or something—wants Lily and her friends dead, and Nathan seems to know more than he’ll admit to. Can a sweet-talking mortal and a girl from Hell find true love?
From the author of The Italian Teacher, this acclaimed debut novel set in Rome follows the topsy-turvy lives of the denizens of an English language newspaper. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Janet Maslin, The New York Times • The Economist • NPR • Slate • The Christian Science Monitor • Financial Times • The Plain Dealer • Minneapolis Star Tribune • St. Louis Post-Dispatch • The Kansas City Star • The Globe and Mail • Publishers Weekly Look in the back of the book for a conversation between Tom Rachman and Malcolm Gladwell Fifty years and many changes have ensued since the paper was founded by an enigmatic millionaire, and now, amid the stained carpeting and dingy office furniture, the staff’s personal dramas seem far more important than the daily headlines. Kathleen, the imperious editor in chief, is smarting from a betrayal in her open marriage; Arthur, the lazy obituary writer, is transformed by a personal tragedy; Abby, the embattled financial officer, discovers that her job cuts and her love life are intertwined in a most unexpected way. Out in the field, a veteran Paris freelancer goes to desperate lengths for his next byline, while the new Cairo stringer is mercilessly manipulated by an outrageous war correspondent with an outsize ego. And in the shadows is the isolated young publisher who pays more attention to his prized basset hound, Schopenhauer, than to the fate of his family’s quirky newspaper. As the era of print news gives way to the Internet age and this imperfect crew stumbles toward an uncertain future, the paper’s rich history is revealed, including the surprising truth about its founder’s intentions. Spirited, moving, and highly original, The Imperfectionists will establish Tom Rachman as one of our most perceptive, assured literary talents.
