The Humboldt Wagon Road
The Humboldt Wagon Road

Author: Marti Leicester

Publisher: Arcadia Publishing

Published: 2012

Total Pages: 132

ISBN-13: 9780738576435

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This book offers readers an opportunity to ride the historic Humboldt Wagon Road from Chico to Susanville through images that have been collected since the 1860s. Many never-before-published photographs and oral histories tell a story of people who established what has been called this "small corner of the West." In the 1850s, John Bidwell, a California pioneer, agriculturist, businessman, and politician, envisioned a freight and passenger route that would connect San Francisco, the Sacramento River, and his newly established community of Chico. He wanted it to cross the mountains to the gold and silver mines in Idaho and Nevada. Bidwell financed, constructed, and opened the road for horses, wagons, stagecoaches, and eventually trucks and automobiles. From the Civil War era until the present, the road has carried everything from lumber to tourists.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

So Many Christians, So Few Lions
So Many Christians, So Few Lions

Author: George Yancey

Publisher: Rowman & Littlefield

Published: 2014-11-06

Total Pages: 215

ISBN-13: 144222407X

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So Many Christians, So Few Lions is a provocative look at anti-Christian sentiments in America. Drawing on both quantitative and qualitative research, authors George Yancey and David A. Williamson show that even though (or perhaps because) Christianity is the dominant religion in the United States, bias against Christians also exists—particularly against conservative Christians—and that this bias is worth understanding. The book does not attempt to show the prevalence of anti-Christian sentiments—called Christianophobia—but rather to document it, to dig into where and how it exists, to explore who harbors these attitudes, and to examine how this bias plays itself out in everyday life. Excerpts from the authors’ interviews highlight the fear and hatred that some people harbor towards Christians, especially the Christian right, and the ways these people exhibit elements of bigotry, prejudice, and dehumanization. The authors argue that understanding anti-Christian bias is important for understanding some social dynamics in America, and they offer practical suggestions to help reduce religious intolerance of all kinds.

Soil-based Wastewater Treatment
Soil-based Wastewater Treatment

Author: Jose A. Amador

Publisher: John Wiley & Sons

Published: 2020-01-22

Total Pages: 368

ISBN-13: 0891189688

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Our book addresses the needs of practitioners, engineers, scientists, regulators, resource managers, planners, and others with a need to know about septic systems. It arose after discussions about the need for a text that integrated current understanding of the hydrologic, physical, chemical, and biological processes involved in the treatment of wastewater using soil. In our experience, people working with septic systems – ourselves included – have a fragmented understanding of what these systems are, how they function, how wastewater moves through soil, how and which pollutants are removed, and how these systems impact the environment and public health. The relevant information is scattered across disciplines, information sources and audiences. This book is an attempt to collect and integrate this information in one place, and provide a scientific framework for understanding soil-based wastewater treatment.

Read & Think English
Read & Think English

Author: The Editors of Think English! magazine

Publisher: McGraw Hill Professional

Published: 2008-06-01

Total Pages: 224

ISBN-13: 0071642374

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Aprende inglés a medida que descubres la riqueza de la cultura estadounidense Construye un efectivo vocabulario en inglés sin la carga de aburridas repeticiones o tediosas memorizaciones con Read & Think English. Dentro encontrarás más de cien fascinantes artículos escritos en inglés sobre cosas tales como los apreciados rituales de Acción de Gracias o cómo interpretar el lenguaje corporal y la comunicación no verbal. Cada artículo presenta el nuevo vocabulario en negritas dentro del mismo artículo; en los márgenes encontrarás las traducciones. Aprenderás inmediatemente toda palabra que te sea desconocida. Con Read & Think English: Comprenderás el vocabulario en inglés rápida y fácilmente con la ayuda de las traducciones al español Revisarás y reforzarás el nuevo conocimiento adquirido con preguntas al final de cada capítulo Aprenderás sobre los Estados Unidos, la diversidad de su gente, y sus tradiciones únicas ¡Elimina lo aburrido de aprender un idioma y descubre una herramienta lingüística innovadora que te mantendrá entretenido/a en tu recorrido hacia el manejo competente del inglés!

Cereal Biotechnology
Cereal Biotechnology

Author: Peter C. Morris

Publisher: CRC Press

Published: 2000-08-31

Total Pages: 270

ISBN-13: 9780849308994

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The application of biotechnology to food processing has been one of the most important and controversial recent developments in the food industry. With this in mind, Cereal Biotechnology analyzes the practice, potential benefits, and risks of using genetic techniques in cereal processing. This major new text provides both plant molecular biologists and those in the cereal processing industries with a comprehensive overview of the subject.

Epidural Labor Analgesia
Epidural Labor Analgesia

Author: Giorgio Capogna

Publisher: Springer

Published: 2015-03-17

Total Pages: 337

ISBN-13: 3319138901

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This book offers an in-depth examination of labor pain and analgesia with the aim of promoting natural childbirth without pain. All aspects of the subject are covered, including the latest techniques of delivering labor analgesia. Importantly, emphasis is placed on a holistic approach, detailed attention being paid to the humanization of childbirth and behavioral aspects in addition to evidence-based medicine. Potential future developments are also addressed, with discussion of opportunities that have yet to be realized. In order to ensure that the text is easily readable for trainees as well as established practitioners, chapters have been restricted to a manageable length and information is presented clearly and succinctly. Step-by-step tutorials and boxes highlighting practical points are used to clarify technical aspects. The authors include both well-established experts and young emerging professionals from various European countries, ensuring an intercultural perspective.

Feldspars and their Reactions
Feldspars and their Reactions

Author: Ian Parsons

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 672

ISBN-13: 9401111065

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Feldspar minerals make up 60% of the crust of the Earth. They are stable in the upper mantle, and are so abundant in the crust that they form the basis of the classification of igneous rocks. At the surface, feldspars weather to form clay minerals which are the most important mineral constituent of soils. The articles in this book review the chemical reactions of feldspars over the whole sweep of pressure and temperature regimes in the outer Earth, and describe the fundamental aspects of crystal structure which underlie their properties. The book covers intracrystalline reactions, such as order-disorder transformations and exsolution, and transfer of stable and radiogenic isotopes, which can be interpreted to provide insights into the thermal history of rocks. It is suitable for final year undergraduates or research workers.