Companies and their customers can save millions every year from fraud, malware and lost productivity if all their users are equipped with basic email safety training. This book addresses this knowledge gap and is written for the non-tech savvy user in mind. Internet security involves all users not just the IT administrator. Topics addressed in the book are: passwords, how to spot a scam, what to do if scammed. The author had been an email consultant for the last 20 years with customers of all sizes from five men teams to government agencies.
For anyone who has grown disenchanted with Microsoft's Internet Explorer web browser, 'Don't Click on the Blue E!' offers help. It gives non-technical users a convenient roadmap for switching to a better web browser -- Firefox. Covering the switch to Firefox, this is a helpful how-to guide.
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Make sure you’re studying with the most up-to-date prep materials! Look for the newest edition of this title, The Princeton Review MCAT General Chemistry Review, 4th Edition (ISBN: 9780593516256, on-sale November 2022). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.
Brush up on the next generation of MacBooks Learning how to use a new laptop can be as challenging as trying to decipher ancient hieroglyphics—but don't let that intimidate you! MacBook For Dummies, 6th Edition is your straightforward guide to all things MacBook, including setting up and configuring your laptop, navigating your way around the desktop, familiarizing yourself with the operating system, working with files and folders, using the Finder and Finder Tabs, working with Dashboard, Mission Control, and Spaces, searching your computer with Spotlight, surfing the Internet with Safari, syncing your data with iCloud, communicating with friends and family with email, Messages, and FaceTime, discovering new apps, and creating and printing documents. Additionally, this approachable, yet comprehensive text offers insight into working with Pages, Numbers, and Keynote, and more. MacBooks are incredibly popular for both their sleek, appealing hardware and easy to use, relevant software. Whether you're a PC convert or just want to brush up on the latest updates to the MacBook line, this helpful book gets you started in a snap. Get up and running on your new MacBook by starting with the basics Share and protect your data with insight regarding networking, sharing access and information, connecting with wireless devices, backing up and restoring your files, and troubleshooting common problems Satisfy your hunger for entertainment with iTunes, iPhoto, iMovie, and GarageBand Explore both your MacBook's hardware and software, including the latest operating system, iLife, and iWork versions MacBook For Dummies, 6th Edition takes you on a tour of your next-generation MacBook, offering you the information you need to get your new laptop up and running.
The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
The fearless guide for seniors, It's Never Too Late to Love a Computer is a reassuring, friendly, straightforward guide that will turn computerphobes into computerphiles. Written specifically for people who did not grow up with personal computers or even use them in the office, it presents everything that older newbies need to know: selecting, buying, and setting up hardware and software; using and adjusting the monitor; getting comfortable with the mouse and keyboard; adding and operating peripherals, such as a printer or scanner. Special sections specifically address the different needs of Mac and Windows users. And then the fun begins, as the book not only shows how to use a computer, but also covers all the reasons why to. Staying in touch with families via e-mail. Looking after stocks. Booking travel plans. Shopping on-line. Researching health issues. Joining newsgroups. Meeting like-minded friends in chat rooms. Not to mention using the computer for other tasks and entertainment, like word processing (finally getting back to that novel) or playing games.
Companies and their customers can save millions every year from fraud, malware and lost productivity if all their users are equipped with basic email safety training. This book addresses this knowledge gap and is written for the non-tech savvy user in mind. Internet security involves all users not just the IT administrator. Topics addressed in the book are: passwords, how to spot a scam, what to do if scammed. The author had been an email consultant for the last 20 years with customers of all sizes from five men teams to government agencies.
