Do-It-Yourself Advertising and Promotion
Do-It-Yourself Advertising and Promotion

Author: Fred E. Hahn

Publisher: John Wiley & Sons

Published: 2003-05-12

Total Pages: 358

ISBN-13: 0471446475

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Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Do-It-Yourself Advertising and Promotion
Do-It-Yourself Advertising and Promotion

Author: Fred E. Hahn

Publisher: John Wiley & Sons

Published: 2003-04-03

Total Pages: 372

ISBN-13: 9780471273509

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Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Streetwise Do-It-Yourself Advertising
Streetwise Do-It-Yourself Advertising

Author: Sarah White

Publisher: Adams Media

Published: 2002-06-01

Total Pages: 391

ISBN-13: 9781558507272

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A collection of expert advice on improving sales. It includes dozens of templates and worksheets, and examples of advertisements, direct mail pieces and press releases.

Do-It-Yourself Advertising
Do-It-Yourself Advertising

Author: Fred E. Hahn

Publisher:

Published: 1993-02-22

Total Pages: 280

ISBN-13:

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A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.

Display Advertising
Display Advertising

Author: David Booth

Publisher: John Wiley & Sons

Published: 2012-09-11

Total Pages: 609

ISBN-13: 1118240294

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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Do-it-yourself Advertising
Do-it-yourself Advertising

Author: David F. Ramacitti

Publisher: Amacom Books

Published: 1992

Total Pages: 250

ISBN-13: 9780814477434

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Megacorporation Phillip Morris spends over $2 billion a year in advertising and your organization is lucky to come up with $200. Should you still advertise? Absolutely, says David F. Ramacitti, the author of Do-It-Yourself Advertising. This step-by-step guide will help you get your message out--and get the biggest bang for your bucks--through paid local media. You'll learn how to create an advertising plan, including budgets; define your advertising goals; identify your target audience; choose where to advertise; and produce advertising that is both effective and creative. Simple to digest, the book includes a glossary of terms, lists of suggested reading and organizations to contact, sample plans and budgets, and illustrations and minicases that make concepts clear. Do-It-Yourself Advertising won't eliminate the need for putting time and effort into an organized advertising effort. But it will ensure a creative and productive program that will help your club, company, or organization get the attention it deserves, and the customers it wants.

Do-It-Yourself Direct Marketing
Do-It-Yourself Direct Marketing

Author: Mark S. Bacon

Publisher:

Published: 1992

Total Pages: 298

ISBN-13:

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Covers every type of direct marketing--mail order, telemarketing, radio/television, newsletters, print advertising with dozens of examples of successful direct marketing packages and letters.

Diploma in Advertising - City of London College of Economics - 9 months - 100% online / self-paced
Diploma in Advertising - City of London College of Economics - 9 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 1068

ISBN-13:

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Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.