Read and Download eBook Full
Author: Cheryl Dangel Cullen
Publisher:
Published: 2000
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOKInspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author: Robert W. Bly
Publisher: McGraw Hill Professional
Published: 1998
Total Pages: 424
ISBN-13: 9780844232430
DOWNLOAD EBOOKVeteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author: Sandra J. Blum
Publisher: Northlight
Published: 1999
Total Pages: 0
ISBN-13: 9780891348276
DOWNLOAD EBOOKYou've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author: Robert W. Bly
Publisher: Entrepreneur Press
Published: 2019-03-19
Total Pages: 319
ISBN-13: 1613083890
DOWNLOAD EBOOKBOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author: Craig Simpson
Publisher: Entrepreneur Press
Published: 2014-01-28
Total Pages: 250
ISBN-13: 1599185180
DOWNLOAD EBOOKFact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
Published: 1999
Total Pages: 472
ISBN-13: 9780130804341
DOWNLOAD EBOOKThis revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author: John DiMarco
Publisher: John Wiley & Sons
Published: 2011-09-19
Total Pages: 405
ISBN-13: 0470639199
DOWNLOAD EBOOKThe all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Author: Cheryl Dangel Cullen
Publisher: Rockport Publishers
Published: 2000
Total Pages: 190
ISBN-13: 1564966933
DOWNLOAD EBOOKSmall Graphics is a reference guide providing insight and inspiration for designs where space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. Learn how to maximize the impact of the message in keeping with its size -- no matter how small. Includes design work and designer insights on projects including business cards, postcards, business accessories, and a few small but unexpected design projects of the top design talent from around the world.
Author: Robert W. Bly
Publisher: Penguin
Published: 2001
Total Pages: 394
ISBN-13: 9780028642109
DOWNLOAD EBOOKOffers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: John Green
Publisher: Lulu.com
Published: 2017-10-03
Total Pages: 156
ISBN-13: 1387271687
DOWNLOAD EBOOKSurviving and thriving in the graphic design, illustration and advertising world 1975-2017 Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years. CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design -Collateral-Package Design-Illustration-Web design -Career choices-Employee or self-employed-Business topics -Appendix and notes
