Digital Type Design for Branding
Digital Type Design for Branding

Author: Stephen Boss

Publisher: CRC Press

Published: 2018-01-17

Total Pages: 189

ISBN-13: 1315349736

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The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

Typology
Typology

Author: Steven Heller

Publisher: Chronicle Books

Published: 1999-06

Total Pages: 214

ISBN-13: 9780811823081

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Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

Branded Interactions
Branded Interactions

Author: Marco Spies

Publisher: National Geographic Books

Published: 2020-10-06

Total Pages: 0

ISBN-13: 0500023700

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An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Femme Type
Femme Type

Author: Amber Weaver

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9781527242227

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"What once began as a list of references, 'Femme Type' has developed into a growing platform and community where women's type work can easily be discovered and accessed by the wider world. Showcasing well over 80 type design and typography projects by over 40, talented, international women, 'Femme Type' aims to become a valuable source of inspiration and educational tool for established and young designers alike, encouraging more women to pursue a career in type." --back cover

Advances in Design and Digital Communication
Advances in Design and Digital Communication

Author: Nuno Martins

Publisher: Springer Nature

Published: 2020-10-22

Total Pages: 624

ISBN-13: 3030616711

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This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

Made by James
Made by James

Author: James Martin

Publisher:

Published: 2022-01-25

Total Pages: 229

ISBN-13: 0760371490

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In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

Responsive Typography
Responsive Typography

Author: Jason Pamental

Publisher: "O'Reilly Media, Inc."

Published: 2014-09-10

Total Pages: 110

ISBN-13: 149191629X

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Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.

Designing Brand Identity
Designing Brand Identity

Author: Alina Wheeler

Publisher: John Wiley & Sons

Published: 2012-10-11

Total Pages: 338

ISBN-13: 1118418743

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Typographic Firsts
Typographic Firsts

Author: John Boardley

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9781851244737

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From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

Becoming a Graphic and Digital Designer
Becoming a Graphic and Digital Designer

Author: Steven Heller

Publisher: John Wiley & Sons

Published: 2015-04-27

Total Pages: 339

ISBN-13: 1118771982

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Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.