Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Demographics is a vital field of study for understanding social and economic change and it has attracted attention in recent years as concerns have grown over the aging populations of developed nations. Demographic studies help make sense of key aspects of the economy, offering insight into trends in fertility, mortality, immigration, and labor force participation, as well as age, gender, and race specific trends in health and disability. Demography and the Economy explores the connections between demography and economics, paying special attention to what demographic trends can reveal about the sustainability of traditional social security programs and the larger implications for economic growth. The volume brings together some of the leading scholars working at the border between the two disciplines, and it provides an eclectic overview of both fields. Contributors also offer deeper analysis of a variety of issues such as the impact of greater wealth on choices about marriage and childbearing and the effects of aging populations on housing prices, Social Security, and Medicare.
How the world's demographic and socio-economic landscape will change over the next two decades Tomorrow's World maps out the world's near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and selling; education and progress; and how and where we choose to live. The last century saw the world's population quadruple, the emergence of mega-cities and increased urbanisation, and large changes in fertility, mortality, healthcare, education, and income. The world we live in today was profoundly shaped by those changes. This book looks at what's happening now and how demographic changes will reshape the twenty-first century. It highlights the most significant current demographic realities and explains the implications they'll have for our near future. If you run a business, manage a brand, or just want to know what the future looks like, Tomorrow's World is a must-read. A vitally important look at demographic trends how they will effect labour, education, population, economics, and business in this century Written by the founder and Managing Director of Global Demographics Ltd., a leading demographic agency that consults with companies on market and business planning A must-read book for economists, financial analysts, brand managers, and business leaders If you ever wanted to know what tomorrow's world will look like, you have to start by looking at the world today. This book reveals how the experts expect our socio-economic landscape to evolve, identifying threats and opportunities along the way.
Containing 6,400 fully revised and updated entries on all aspects of physical and human geography, this dictionary is the most comprehensive of its kind. It includes feature panels on key areas and recommended web links for many entries,
This comprehensive yet accessible textbook is an ideal resource for undergraduate and graduate students taking their first course in demography. Clearly explaining technical demographic issues without using extensive mathematics, Population and Society is sociologically oriented, but incorporates a variety of social sciences in its approach, including economics, political science, geography, and history. It highlights the significant impact of decision-making at the individual level - especially regarding fertility, but also mortality and migration - on population change. The text engages students by providing numerous examples of demography's practical applications in their lives, and demonstrates the extent of its relevance by examining a wide selection of data from the United States, Africa, Asia, and Europe. This thoroughly revised edition includes four new chapters, covering topics such as race and sexuality, and encourages students to consider the broad implications of population growth and change for global challenges such as environmental degradation.
This is a thoroughgoing revision of the first edition of this classic text and reference, published by Plenum in 1992. The authors convey the general principles that underlie this applied subdiscipline and demonstrate how the merging of demography and health care impacts on the planning processes of a range of health care organizations.