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Author: Emilio G. Muniz Castro
Publisher: Taylor & Francis
Published: 2024-11-01
Total Pages: 1200
ISBN-13: 1040281958
DOWNLOAD EBOOKThis Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists
Author: Dionisio Cámara
Publisher:
Published: 1995-01-01
Total Pages: 695
ISBN-13: 9788474853445
DOWNLOAD EBOOKAuthor: Emanuel Molho
Publisher:
Published: 1980
Total Pages: 196
ISBN-13:
DOWNLOAD EBOOKAuthor: Jaime Rivera Camino
Publisher: ESIC
Published: 2015-06-08
Total Pages: 273
ISBN-13: 8416462828
DOWNLOAD EBOOKEste libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Author: María José Domínguez Vázquez
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2019-12-16
Total Pages: 265
ISBN-13: 3110607271
DOWNLOAD EBOOKGiven the new technological advances and their influence and imprint in the design and development of dictionaries and lexicographic resources, it seems important to put together a series of publications that address this new situation, dealing in particular with multilingual and electronic lexicography in an increasingly digital, multilingual and multicultural society. This is the main objective of this volume, which is structured in two central aspects. In the first of them the concept of multilingual lexicography is discussed in regard to the influence that the Internet and the application of digital technologies have exercised and continue to exercise both in the conception and design of dictionaries and new lexicographic application tools as well as the emergence of new types of users and forms of consultation. The role of the dictionary must necessarily be related to social development and changes. In the second thematic section, different dictionaries and resources that focus on a multilingual and electronic approach to the linguistic data for their lexicographical treatment and consultation are presented.
Author: Robert Crawford
Publisher: Taylor & Francis
Published: 2017-07-14
Total Pages: 255
ISBN-13: 1317421701
DOWNLOAD EBOOKCultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Author:
Publisher: R. R. Bowker
Published: 1983
Total Pages: 608
ISBN-13:
DOWNLOAD EBOOKAuthor: Sergi Torner Castells
Publisher: Taylor & Francis
Published: 2016-12-08
Total Pages: 390
ISBN-13: 1315455242
DOWNLOAD EBOOKThis edited collection presents the state of the art in research related to lexical combinations and their restrictions in Spanish from a variety of theoretical approaches, ranging from Explanatory Combinatorial Lexicology to Distributed Morphology and Generative Lexicon Theory. Section 1 offers a presentation of the main theoretical and descriptive approaches to collocation. Section 2 explores collocation from the point of view of its lexicographical representation, while Section 3 offers a pedagogical perspective. Section 4 surveys current research on collocation in Catalan, Galician and Basque. Collocations and other lexical combinations in Spanish will be of interest to students of Hispanic linguistics.
Author: Nam H Nguyen
Publisher: Nam H Nguyen
Published: 2018-04-26
Total Pages: 2515
ISBN-13:
DOWNLOAD EBOOKis a great resource anywhere you go; it is an easy tool that has just the words completed description you want and need! The entire dictionary is an alphabetical list of English words with their full description plus special Alphabet, Irregular Verbs and Parts of speech. It will be perfect and very useful for everyone who needs a handy, reliable resource for home, school, office, organization, students, college, government officials, diplomats, academics, professionals, business people, company, travel, interpreting, reference and learning English. The meaning of words you will learn will help you in any situations in the palm of your hand. es un gran recurso donde quiera que vaya; ¡es una herramienta fácil que tiene solo la descripción completa de palabras que quiere y necesita! El diccionario completo es una lista alfabética de palabras en inglés con su descripción completa más alfabeto especial , verbos irregulares y partes del discurso. Será perfecto y muy útil para todos los que necesiten un recurso práctico y confiable para el hogar, la escuela, la oficina, la organización, los estudiantes, la universidad, funcionarios del gobierno, diplomáticos, académicos , profesionales , personas de negocios , empresa, viajes, interpretación, referencia y aprendizaje de inglés. El significado de las palabras que aprenderá le ayudará en cualquier situación en la palma de su mano
Author: Pepe Martínez
Publisher: ESIC Editorial
Published: 2008
Total Pages: 400
ISBN-13: 9788473565783
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