Developing Successful Sport Sponsorship Plans
Developing Successful Sport Sponsorship Plans

Author: David K. Stotlar

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9781885693877

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The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.

Developing Successful Sport Sponsorship Plans
Developing Successful Sport Sponsorship Plans

Author: David Kent Stotlar

Publisher: Fitness Information Technology, Incorporated, U.S

Published: 2013

Total Pages: 0

ISBN-13: 9781935412564

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Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.

Developing Successful Sport Sponsorship Plans
Developing Successful Sport Sponsorship Plans

Author: David Kent Stotlar

Publisher:

Published: 2005

Total Pages: 156

ISBN-13:

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Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.

Contemporary Sport Management
Contemporary Sport Management

Author: Paul Mark Pedersen

Publisher: Human Kinetics

Published: 2011

Total Pages: 482

ISBN-13: 0736081674

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This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.

Developing Successful Sport Sponsorship Plans
Developing Successful Sport Sponsorship Plans

Author: David Kent Stotlar

Publisher:

Published: 2017

Total Pages: 214

ISBN-13: 9781940067223

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Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.

Sport Promotion and Sales Management
Sport Promotion and Sales Management

Author: Richard L. Irwin

Publisher: Human Kinetics

Published: 2008

Total Pages: 356

ISBN-13: 9780736064774

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

The Business of Sports
The Business of Sports

Author: Scott Rosner

Publisher: Jones & Bartlett Publishers

Published: 2011

Total Pages: 792

ISBN-13: 0763780782

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing

Author: Eric Schwarz

Publisher: Routledge

Published: 2010-05-14

Total Pages: 472

ISBN-13: 1136430709

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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Event Sponsorship and Fundraising
Event Sponsorship and Fundraising

Author: Tom Lunt

Publisher: Kogan Page Publishers

Published: 2018-11-03

Total Pages: 289

ISBN-13: 0749480939

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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.