An original collection of photography from the biggest names in American fashion, Designers on Instagram culls the most interesting, stylish, and unique photographs on Instagram from the designers that comprise the Council of Fashion Designers of America (CFDA). Handpicked by the designers themselves, the images include choices from CFDA members such as Diane von Furstenberg, Marc Jacobs, Donna Karan, Rachel Zoe, and John Varvatos. Organized by content sections such as Behind the Scenes, Travel, and Parties, this glimpse through the lens of the designers themselves will provide photography fans and fashionistas alike with a brand-new take on their favorite tastemakers.
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), language: English, abstract: The following study investigates the influence of traditional design stimuli, applied to a brand post, on the consumer's engagement rate on Instagram. Consumer engagement thereby represents the effectiveness of a brand post and is defined by the ratio of the number of likes of a brand post and the number of followers of the brand. Aiming at analyzing the effectiveness of traditional design stimuli on Instagram, the author gathers 450 Instagram brand posts from five different product categories which are subsequently assessed and coded. The researcher then conducts a regression analysis as this allows to evaluate the influence of the traditional visual design stimuli on the consumer's engagement rate. Whereas novel & cognitive demanding stimuli are not found to influence the engagement rate for a brand post, certain physically intensive & prominent stimuli as well as some affective & emotional stimuli have a significant influence. The present study further investigates the moderating effect of brand knowledge on the magnitude of the stimuli's influence on consumer engagement rate. The results indicate that brand knowledge has a moderating effect on certain stimuli. For all other stimuli, the influence on the engagement rate does not change for different levels of brand knowledge. The results further show that design stimuli applied in brand posts on Instagram differ in their impact on the engagement rate, depending on the product category shown in the brand post. These findings can be used by managers to exploit the benefits of social media marketing on Instagram.
Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Winner of the 2023 Association for the Study of Food and Society Book Prize for Edited Volume Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food’s connection to Instagram from vantage points as diverse as Hong Kong’s camera-centric foodie culture, the platform’s long history with feminist eateries, and the photography of Australia’s livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power. Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives. Contributors: Laurence Allard, Joceline Andersen, Emily Buddle, Robin Caldwell, Emily J. H. Contois, Sarah E. Cramer, Gaby David, Deborah A. Harris, KC Hysmith, Alex Ketchum, Katherine Kirkwood, Zenia Kish, Stinne Gunder Strøm Krogager, Jonathan Leer, Yue-Chiu Bonni Leung, Yi-Chieh Jessica Lin, Michael Z. Newman, Tsugumi Okabe, Rachel Phillips, Sarah Garcia Santamaria, Tara J. Schuwerk, Sarah E. Tracy, Emily Truman, Dawn Woolley, and Zara Worth
As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.
Curated from the kitchen tables of people around the world, a joy-filled collection of recipes and crafts that celebrates festivals and special holidays throughout the year Celebrate at the tables of artists, designers, and chefs with this book that offers families the chance to share in a world of parties, festivals, and holidays. Each spread features a different holiday and offers a step-by-step recipe, a craft activity, a personal story, and different ways to observe the holiday. With contributions from chefs such as Erin Gleeson and Joanne Chang; artists and authors including Dow Phumiruk and Queenie Chan; and designers such as Marta Veludo and Juliet Sargeant, Celebrate with Me! brings together personal stories and parties from around the world in a unique and engaging way that is sure to delight children and their families.
For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.
