Read and Download eBook Full
Author: Damien Gautier
Publisher: Verlag Niggli AG
Published: 2017-10-26
Total Pages: 0
ISBN-13: 9783721209778
DOWNLOAD EBOOKElaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.
Author: Karen Cheng
Publisher: Yale University Press
Published: 2020-10-20
Total Pages: 249
ISBN-13: 0300249926
DOWNLOAD EBOOKThe now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Author: David Consuegra
Publisher: Simon and Schuster
Published: 2011-10-10
Total Pages: 894
ISBN-13: 1621535827
DOWNLOAD EBOOKGraphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Author: Jost Hochuli
Publisher:
Published: 2015-02-01
Total Pages: 64
ISBN-13: 9783721209273
DOWNLOAD EBOOKAn attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.
Author: Steven Heller
Publisher: Chronicle Books
Published: 1999-06
Total Pages: 214
ISBN-13: 9780811823081
DOWNLOAD EBOOKOrganized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.
Author: Ben Rosen
Publisher: Van Nostrand Reinhold Company
Published: 1989-01-01
Total Pages: 414
ISBN-13: 9780442235031
DOWNLOAD EBOOKThis classic work has been revised to make it the definitive source on styles originating prior to photocomposition, including the often-neglected hot metal faces. 40 photographs and 10 line drawings.
Author: Simon Garfield
Publisher: Profile Books
Published: 2010-10-21
Total Pages: 352
ISBN-13: 1847652921
DOWNLOAD EBOOKJust My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Author: Roxane Jubert
Publisher: Flammarion-Pere Castor
Published: 2006
Total Pages: 440
ISBN-13:
DOWNLOAD EBOOKThis chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Author: Roger Fawcett-Tang
Publisher: Laurence King Publishing
Published: 2007
Total Pages: 202
ISBN-13: 9781856694681
DOWNLOAD EBOOKA visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
Author: Richard Hunt
Publisher: Bloomsbury Publishing
Published: 2020-07-23
Total Pages: 257
ISBN-13: 135005593X
DOWNLOAD EBOOKOnce you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
