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Author: Noah Nehlich
Publisher:
Published: 2020-05
Total Pages:
ISBN-13: 9780578673523
DOWNLOAD EBOOKYou've probably heard the sales truism that, to persuade clients, you need to tell a (better) story. But how to tell a compelling, effective story that resonates with clients can seem more art than science, whether you're an experienced designer or just starting out in the industry.
Author: Rance Greene
Publisher: Association for Talent Development
Published: 2020-04-07
Total Pages: 274
ISBN-13: 1950496600
DOWNLOAD EBOOKOnce Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.
Author: Denise Withers
Publisher: Nlab
Published: 2017-12-29
Total Pages: 216
ISBN-13: 9781775055907
DOWNLOAD EBOOKNeed a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.
Author: Anna Dahlström
Publisher: "O'Reilly Media, Inc."
Published: 2019-12-12
Total Pages: 385
ISBN-13: 1491959371
DOWNLOAD EBOOKWith the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work
Author: A. Eugene Kohn
Publisher: RosettaBooks
Published: 2019-10-08
Total Pages: 398
ISBN-13: 0795352654
DOWNLOAD EBOOKSharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies
Author: Courtney Maum
Publisher: Penguin
Published: 2017
Total Pages: 321
ISBN-13: 0735212120
DOWNLOAD EBOOK"Sloane Jacobsen is the most powerful trend forecaster in the world ... and global fashion, lifestyle, and tech companies pay to hear her opinions about the future. Her recent forecasts on the family are unwavering: the world is overpopulated, and with unemployment, college costs, and food prices all on the rise, having children is an extravagant indulgence. So it's no surprise when the tech giant Mammoth hires Sloane to lead their groundbreaking annual conference, celebrating the voluntarily childless. But not far into her contract, Sloane begins to sense the undeniable signs of a movement against electronics that will see people embracing compassion, empathy, and 'in-personism' again"--
Author: Phil Baines
Publisher:
Published: 2005
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKSince the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.
Author: Klaus Sommer Paulsen
Publisher: Routledge
Published: 2021-07-06
Total Pages: 286
ISBN-13: 1000403807
DOWNLOAD EBOOKThis pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
Author: Jim Reilly
Publisher: Rowman & Littlefield
Published: 2020-04-15
Total Pages: 323
ISBN-13: 1538136899
DOWNLOAD EBOOKSteinberger: A Story of Creativity and Design tells the story of musical instrument designer Ned Steinberger. Ned’s instruments have been pushing the boundaries both sonically and aesthetically for over 40 years and been played by the very best of the best musicians around the world. Steinberger: A Story of Creativity and Design explores Ned Steinberger’s revolutionary contributions to the world of musical instrument design. The first instrument he ever created, the Spector NS-1 bass guitar in 1977, is still Spector’s best-selling instrument design. With his next instruments, the Steinberger basses and guitars, Ned literally cut the head off the world of guitar and bass and redefined what the electric bass and guitar could be. Steinberger instruments defined a generation of musicians both sonically and visually and were played by the biggest artists of the day, including Sting, Bill Wyman of the Rolling Stones, and Eddie Van Halen. Never one to slow down, Ned moved from electric guitars and basses to bowed electric instruments. His NS Design instruments once again set the industry standards. Throughout his career Ned has also worked with other builders and manufacturers and created or contributed to countless projects ranging from electronic tuners and pickups to acoustic guitars and drum head tuners. Truly, anytime you see ‘NS’ in a music store it stands for Ned Steinberger. With all those accomplishments, many say that Ned is an unlikely musical hero. Therein lies the story. He is not a musician. He comes from the world of art and design rather than the world of music, but his influence can be seen to this day and he holds a place of honor alongside other visionaries like Leo Fender, Les Paul and Ted McCarty.
Author: Molly Suber Thorpe
Publisher: St. Martin's Press
Published: 2019-10-08
Total Pages: 242
ISBN-13: 1250271606
DOWNLOAD EBOOKMastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.
