Consumer Behavior Theories

Consumer Behavior Theories

Author: Rajagopal

Publisher: Business Expert Press

Published: 2018-02-25

Total Pages: 183

ISBN-13: 1947441159

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.