Decolonizing Marketing Theory and Practice
Decolonizing Marketing Theory and Practice

Author: Hasan Gilani

Publisher: Taylor & Francis

Published: 2024-11-22

Total Pages: 220

ISBN-13: 1040226191

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In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent. Yet, the conversation must extend beyond blogs, hashtags, and social media trends. This book dives deep into the critical need to challenge and transform the foundations of marketing education. Addressing the urgent need for deeper conversations, this book delves into the multifaceted process of decolonizing marketing theory and practice to foster a more inclusive field. Through an insightful collection of contributions, this book critically examines the entrenched roots of colonization, capitalism, and inequality, urging us to move beyond simply adding non-white authors and non-Western case studies to the curriculum. Decolonization should begin with a focus on inclusivity and equality, progressing towards the recognition and exploration of diverse contexts and paradigms. Through rigorous analysis and innovative perspectives, this book identifies key areas in marketing pedagogy that require decolonization, urging a move away from exclusionary practices and Western-centric ideologies. It identifies crucial areas where texts, knowledge, and contexts need to be decolonized, advocating for a paradigm shift from a culture of exclusion and Western-centric ideologies to one that embraces inclusivity and a broad range of philosophical perspectives from the non-Western world. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. By fostering engagement with a wider audience, it seeks to enrich the discourse around marketing education with a more nuanced and enriched perspective. Decolonizing Marketing Theory and Practice is an essential resource for those committed to creating a more equitable and comprehensive understanding of marketing in a global context.

Interfaith Marketing
Interfaith Marketing

Author: Frank G. Cabano

Publisher: Taylor & Francis

Published: 2024-11-20

Total Pages: 325

ISBN-13: 1040225497

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Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.

The Future of Charity Marketing
The Future of Charity Marketing

Author: Sarah-Louise Mitchell

Publisher: Taylor & Francis

Published: 2024-11-07

Total Pages: 215

ISBN-13: 104022525X

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Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.

Decolonizing Methodologies
Decolonizing Methodologies

Author: Linda Tuhiwai Smith

Publisher: Bloomsbury Publishing

Published: 2016-03-15

Total Pages: 256

ISBN-13: 1848139527

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'A landmark in the process of decolonizing imperial Western knowledge.' Walter Mignolo, Duke University To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being. Now in its eagerly awaited second edition, this bestselling book has been substantially revised, with new case-studies and examples and important additions on new indigenous literature, the role of research in indigenous struggles for social justice, which brings this essential volume urgently up-to-date.

Marketing the Arts
Marketing the Arts

Author: Finola Kerrigan

Publisher: Taylor & Francis

Published: 2022-12-20

Total Pages: 311

ISBN-13: 1000788148

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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

Decolonizing Research in Cross-Cultural Contexts
Decolonizing Research in Cross-Cultural Contexts

Author: Kagendo Mutua

Publisher: SUNY Press

Published: 2004-02-03

Total Pages: 302

ISBN-13: 9780791459799

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International scholars share their experiences with the challenges inherent in representing indigenous cultures and decolonizing cross-cultural research.

Decolonising the University
Decolonising the University

Author: Gurminder K. Bhambra

Publisher: Pluto Press (UK)

Published: 2018

Total Pages: 0

ISBN-13: 9780745338200

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"A must-read for anyone interested in enhancing a historical understanding of our present through a consideration of what it means to decolonize."--Priyamvada Gopal, University of Cambridge In 2015, students at the University of Cape Town demanded the removal of a statue of Cecil Rhodes, the imperialist, racist business magnate, from their campus. Their battle cry, #RhodesMustFall, sparked an international movement calling for the decolonization of universities all over the world. Today, as the movement develops beyond the picket line, how might it go on to radically transform the terms upon which universities exist? In this book, students, activists, and scholars discuss the possibilities and the pitfalls of doing decolonial work in the heart of the establishment. Subverting curricula, demanding diversity, and destroying old boundaries, this is a radical call for a new era of education. Chapters include: *Rhodes Must Fall: Oxford and Movements for Change (Dalia Febrial) *Race and the Neoliberal University ((John Holmwood) *Black/Academia (Robbie Shilliam) *The Challenge for Black Studies in the Neoliberal University (Kehinde Andrews) *Open Initiatives for Decolonising the Curriculum (Pat Lockley) *Decolonising Education: A Pedagogic Intervention (Carol Azumah Dennis) *Understanding Eurocentrism as a Structural Problem of Undone Science (William Jamal Richardson) As the book's insightful Introduction states, "Taking colonialism as a global project as a starting point, it becomes difficult to turn away from the Western university as a key site through which colonialism--and colonial knowledge in particular--is produced, consecrated, institutionalized and naturalized." Offering resources for students and academics to challenge and resist colonialism inside and outside the classroom, Decolonizing the University provides the tools for radical change in educational disciplines, pedagogies, and institutions.

Decolonizing Human Behavior in the Social Environment
Decolonizing Human Behavior in the Social Environment

Author: Jemel Aguilar

Publisher:

Published: 2021-06-29

Total Pages: 390

ISBN-13: 9781793515193

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Decolonizing Human Behavior in the Social Environment: A Reader for an Anti-Oppressive Approach challenges the socialization of preservice social workers by examining the complex features of individuals, families, groups, and societies and how they present themselves within the context of the multiple and simultaneous influences on behavior, cognitions, and emotions. This text is divided into three distinct units. Unit I development at the individual level and the influences that shape human behavior, including adverse childhood experiences, identity development through social media, resilience, and chronic illness. Unit II focuses on interpersonal dynamics with articles that explore grief theories, the transgender experience, intergenerational trauma, privilege, and more. Unit III examines structural social systems such as institutional racism, religious-based prejudice, and structural violence. Written to help social work students and professionals begin the process of decolonizing their education and practice, Decolonizing Human Behavior in the Social Environment is an essential and timely reader for courses and programs in social work. It is also an exemplary resource for practitioners at all levels.

Decolonizing Democracy
Decolonizing Democracy

Author: Christine Keating

Publisher: Penn State Press

Published: 2015-06-19

Total Pages: 245

ISBN-13: 0271068086

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Most democratic theorists have taken Western political traditions as their primary point of reference, although the growing field of comparative political theory has shifted this focus. In Decolonizing Democracy, comparative theorist Christine Keating interprets the formation of Indian democracy as a progressive example of a “postcolonial social contract.” In doing so, she highlights the significance of reconfigurations of democracy in postcolonial polities like India and sheds new light on the social contract, a central concept within democratic theory from Locke to Rawls and beyond. Keating’s analysis builds on the literature developed by feminists like Carole Pateman and critical race theorists like Charles Mills that examines the social contract’s egalitarian potential. By analyzing the ways in which the framers of the Indian constitution sought to address injustices of gender, race, religion, and caste, as well as present-day struggles over women’s legal and political status, Keating demonstrates that democracy’s social contract continues to be challenged and reworked in innovative and potentially more just ways.

Decolonizing Social Work
Decolonizing Social Work

Author: Mel Gray

Publisher: Routledge

Published: 2016-05-13

Total Pages: 381

ISBN-13: 1317153731

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Riding on the success of Indigenous Social Work Around the World, this book provides case studies to further scholarship on decolonization, a major analytical and activist paradigm among many of the world’s Indigenous Peoples, including educators, tribal leaders, activists, scholars, politicians, and citizens at the grassroots level. Decolonization seeks to weaken the effects of colonialism and create opportunities to promote traditional practices in contemporary settings. Establishing language and cultural programs; honouring land claims, teaching Indigenous history, science, and ways of knowing; self-esteem programs, celebrating ceremonies, restoring traditional parenting approaches, tribal rites of passage, traditional foods, and helping and healing using tribal approaches are central to decolonization. These insights are brought to the arena of international social work still dominated by western-based approaches. Decolonization draws attention to the effects of globalization and the universalization of education, methods of practice, and international ’development’ that fail to embrace and recognize local knowledges and methods. In this volume, Indigenous and non-Indigenous social work scholars examine local cultures, beliefs, values, and practices as central to decolonization. Supported by a growing interest in spirituality and ecological awareness in international social work, they interrogate trends, issues, and debates in Indigenous social work theory, practice methods, and education models including a section on Indigenous research approaches. The diversity of perspectives, decolonizing methodologies, and the shared struggle to provide effective professional social work interventions is reflected in the international nature of the subject matter and in the mix of contributors who write from their contexts in different countries and cultures, including Australia, Canada, Cuba, Japan, Jordan, Mexico, New Zealand, South Africa, and the USA.