Historically, the tenure of most CEOs, business heads and key functional leaders of the best organisations globally have been short-lived despite these leaders being highly talented with credible academic qualifications, high caliber & proven track records. One common factor that came to light was that they failed at a critical point of business decision. The book has been crafted using well-researched & scientifically-analysed data and successfully introduces a new term in the personality spectrum, i.e., Precast Personality. The book argues that it is the Precast Personality of incumbent that plays a predominant role over Apparent Personality acquired through high profile academic/management courses to suit the assigned role resulting into the failure at “a critical point of business decision”. The book blends Occult Sciences and Psychology to conceptualize & derive a Theory for decoding Personality to achieve Organisational Success. The book ultimately leads to design a Cosmo-Psycho Tool to decode Personality of incumbent. It effectively answers the following questions: a. What is Precast Personality? b. Do occult sciences have scientific bearing? c. Is there a relationship between occult sciences and new age sciences?
The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.
In the current market scenario, Employee engagement has been identified as key strategic challenge for corporates globally, and it has been accepted that it has bearing on organisational performance. At present, in pursuit to achieve targeted employee engagement level, most corporates are resorting to adapt employee engagement policies that are in vouge among contemporary industries, without even vetting relevance. Hence, when the results are placed against the management impetus on these policies; this lead to many unanswered questions such as, Do employee engagement and employee well-being complement each other ? Is there a universal recipe to boost organisational performance? This book is written based on quantitative research of a sample of over 1000 employees of over 15 industries of different sizes & geographical locations. The data collected has been scientifically analysed to reach conclusion and shared as the content of the book. The research study lead to casting a Conceptual Model that would be useful globally for organisations seeking employee engagement to boost organisational performance.
The scope of individual learner differences is broad, yet there is no current, comprehensive, and unified volume that provides an overview of the considerable amount of research conducted on various language learner differences, until now.
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
In discussing a management topic, scholars, educators, practitioners, and the media often toss out the name of a theorist (Taylor, Simon, Weber) or make a sideways reference to a particular theory (bureaucracy, total quality management, groupthink) and move on, as if assuming their audience possesses the necessary background to appreciate and integrate the reference. This is often far from the case. Individuals are frequently forced to seek out a hodgepodge of sources varying in quality and presentation to provide an overview of a particular idea. This work is designed to serve as a core reference for anyone interested in the essentials of contemporary management theory. Drawing together a team of international scholars, it examines the global landscape of the key theories and the theorists behind them, presenting them in the context needed to understand their strengths and weaknesses to thoughtfully apply them. In addition to interpretations of long-established theories, it also offers essays on cutting-edge research as one might find in a handbook. And, like an unabridged dictionary, it provides concise, to-the-point definitions of key concepts, ideas, schools, and figures. Features and Benefits: Two volumes containing over 280 signed entries provide users with the most authoritative and thorough reference resources available on management theory, both in terms of breadth and depth of coverage. Standardized presentation format, organized into categories based on validity and importance, structures entries so that readers can assess the fundamentals, evolution, and impact of theories. To ease navigation between and among related entries, a Reader’s Guide groups entries thematically and each entry is followed by Cross-References. In the electronic version, the Reader’s Guide combines with the Cross-References and a detailed Index to provide robust search-and-browse capabilities. An appendix with a Chronology of Management Theory allows readers to easily chart directions and trends in thought and theory from early times to the present. An appendix with Central Management Insights allows readers to easily understand, compare, and apply major theoretical messages of the field. Suggestions for Further Reading at the end of each entry guide readers to sources for more detailed research and discussion. Key themes include: Nature of Management Managing People, Personality, and Perception Managing Motivation Managing Interactions Managing Groups Managing Organizations Managing Environments Strategic Management Human Resources Management International Management and Diversity Managerial Decision Making, Ethics, and Creativity Management Education, Research, and Consulting Management of Operations, Quality, and Information Systems Management of Entrepreneurship Management of Learning and Change Management of Technology and Innovation Management and Leadership Management and Social / Environmental Issues PLUS: Appendix of Chronology of Management Theory PLUS: Appendix of Central Management Insights
Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies. On the heels of information integration and interoperability, this book on information brokering discusses the next step in information interoperability and integration. The emerging Internet economy based on burgeoning B2B and B2C trading will soon demand semantics-based information intermediation for its feasibility and success. B2B ventures are involved in the `rationalization' of new vertical markets and construction of domain specific product catalogs. This book provides approaches for re-use of existing vocabularies and domain ontologies as a basis for this rationalization and provides a framework based on inter-ontology interoperation. Infrastructural trade-offs that identify optimizations in performance and scalability of web sites will soon give way to information based trade-offs as alternate rationalization schemes come into play and the necessity of interoperating across these schemes is realized. Information Brokering Across Heterogeneous Digital Data's intended readers are researchers, software architects and CTOs, advanced product developers dealing with information intermediation issues in the context of e-commerce (B2B and B2C), information technology professionals in various vertical markets (e.g., geo-spatial information, medicine, auto), and all librarians interested in information brokering.
The second volume in the collected works of Mihaly Csikszentmihalyi covers about thirty years of Csikszentmihalyi‘s work on three main and interconnected areas of study: attention, flow and positive psychology. Describing attention as psychic energy and in the footsteps of William James, Csikszentmihalyi explores the allocation of attention, the when and where and the amount of attention humans pay to tasks and the role of attention in creating ‘experiences’, or ordered patterns of information. Taking into account information processing theories and attempts at quantifying people’s investment, the chapters deal with such topics as time budgets and the development and use of the Experience Sampling Method of collecting data on attention in everyday life. Following the chapters on attention and reflecting Csikszentmihalyi’s branching out into sociology and anthropology, there are chapters on the topic of adult play and leisure and connected to that, on flow, a concept formulated and developed by Csikszentmihalyi. Flow has become a popular concept in business and management around the world and research on the concept continues to flourish. Finally, this volume contains articles that stem from Csikszentmihalyi’s connection with Martin Seligman; they deal with concepts and theories, as well as with the development and short history, of the field and the “movement” of positive psychology.
This textbook provides a comprehensive overview of the latest work in personality, addressing in particular the impact of the social on the individual. The author demonstrates that the future lies with an interactionist perspective that integrates key insights from social psychology.
