You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
In elementary schools across the country, teachers are expected to provide at least five minutes of character education each day. This book makes it easy to meet that requirement in a meaningful way. It includes 180 character vignettes—five for each of the 36 weeks in the school year—grouped by trait. Each features kids in real-life situations making decisions that reflect their character. Each is short enough to be read aloud; all can be used as starting points for discussion, to support an existing character education program, or as the basis for an independent program. An excellent tool for the classroom or the character-conscious home.
Join Bob and his team of machines on a building adventure. Eighteen fun sounds bring this story to life An electronic sound spinner guides you through this new interactive game
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
“A practical and powerful resource for any business owner who desires to do business led and empowered by God.”—Shae Bynes, author of The Kingdom Driven Entrepreneur’s Guide While Christian entrepreneurs start their days with prayer, the hustle and bustle of running their own businesses quickly takes focus away from their vital partnership with the almighty God. As a result, prayers for business are often broad, unfocused, and strictly tied to the entrepreneur’s vision of ideal results. The Prayer Powered Entrepreneur model walks entrepreneurs through 31 days of recognizing God as CEO through an inside-out system of praying for transformation: In themselves Their relationship with God Their relationship with others Their relationship with their business Culminating in praying for the impact they want their business to have in the world. Kim Avery encourages entrepreneurs to keep God at the center of everything, praying in alignment with the things He has already promised, and anticipating His daily activity in their lives. During this month-long journey, business owners learn how to build a better business, live a better life, and make a bigger impact—all through the simple practice of inside-out prayer. “Kim Avery gives everyone who is called into such an entrepreneurial challenge a wealth of wisdom and an easy-to-implement practical tool to keep one going. Don’t miss out on The Prayer Powered Entrepreneur! One does not have to face this challenge alone.”—Bob Allums, director of A Praying Life Seminars from seeJesus Ministries, seeJesus.net “A gold mine of inspiration, encouragement, and next steps toward a deeper relationship with God.”—Marnie Swedberg, international leadership mentor & conference speaker
The Chrysler building is surely the jewel in the crown of New York City's skyline. Completed in 1930, the 77-story Art Deco skyscraper quickly became the symbol of big city glamour. *These never-before-seen photos illustrate the day-by-day construction of this American icon. 170 photos.