Digitalization is changing our world – and we are in the middle of it. The digital magazine "Das Netz" (German for "the net") gathers writers, activists, scientists, politicians and entrepreneurs to think about the developments of our digital life. More than 50 contributions reflect on the digital transformation of society. Topics include the internet of things, artificial intelligence, ethics of algorithms and responsibility as well as social media and election campaigns plus digitalization in China and the USA. A must-read for everyone interested in digitalization!
Should we ban war robots or are they something we might want? What can computer games tell us about our morals? Is it OK to love a robot? What is ethical design in the digital world? How do we need to regulate the algorithms that impact our lives? The digital transition puts our ideas about morality to the test, presenting us with new questions in all areas of life: politics, economy, social life, communication, entertainment. In twenty contributions, experts from Europe, America and Asia rise to the challenge of finding answers to some of the new issues confronting us. The authors offer new perspectives on topics like robots for eldercare, autonomous vehicles, personal drones or data ethics. They present their ideas on how we, as a society, can deal with the digital challenges to our ethics and values. Their contributions provide insights into highly topical reflections on what is morally right in our digital era. Above all, they are an invitation to think and to join the discussion.
Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]
