Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Natural resources, and the materials derived from them, represent the physical basis for the economic system. Recent decades have witnessed an unprecedented growth in demand for these resources, which has triggered interest from policy makers in transitioning to a more resource efficient and ...
This text argues that in decision-making a focus should be placed on the bottom-line objectives that give it its meaning. It states that through recognizing and articulating fundamental values, better decision opportunities can be identified, thereby creat
The Internet of Services and the Internet of Things are major building blocks of the Future Internet. The digital enterprise of the future is based not only on mobile, social, and cloud technologies, but also on semantic technologies and the future Internet of Everything. Semantic technologies now enable mass customization for the delivery of goods and services that meet individual customer needs and tastes with near mass production efficiency and reliability. This is creating a competitive advantage in the industrial economy, the service economy, and the emerging data economy, leading to smart products, smart services, and smart data, all adaptable to specific tasks, locations, situations, and contexts of smart spaces. Such technologies allow us to describe, revise, and adapt the characteristics, functions, processes, and usage patterns of customization targets on the basis of machine-understandable content representation that enables automated processing and information sharing between human and software agents. This book explains the principal achievements of the Theseus research program, one of the central programs in the German government's Digital 2015 initiative and its High-Tech Strategy 2020. The methods, toolsets, and standards for semantic technologies developed during this program form a solid basis for the fourth industrial revolution (Industrie 4.0), the hybrid service economy, and the transformation of big data into useful smart data for the emerging data economy. The contributing authors are leading scientists and engineers, representing world-class academic and industrial research teams, and the ideas, technologies, and representative use cases they describe in the book derive from results in multidisciplinary fields, such as the Internet of Services; the Semantic Web, and semantic technologies, knowledge management, and search; user interfaces, multimodal interaction, and visualization; machine learning and data mining; and business process support, manufacturing, automation, medical systems, and integrated service engineering. The book will be of value to both researchers and practitioners in these domains.
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
This book constitutes the refereed proceedings of the 30th International Conference on Conceptual Modeling, ER 2011, held in Brussels, Belgium, in October/November 2011. The 25 revised full papers presented together with 14 short papers and three keynotes were carefully reviewed and selected from 157 submissions. The papers are organized in topical sections on modeling goals and compliance; human and socio-technical factors; ontologies; data model theory; model development and maintainability; user interfaces and software classification; evolution, propagation and refinement; UML and requirements modeling; views, queries and search; requirements and business intelligence; MDA and ontology-based modeling; process modeling; panels.
