Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer Relationship Marketing: Theoretical And Managerial Perspectives

Author: Naresh K Malhotra

Publisher: World Scientific

Published: 2020-12-04

Total Pages: 371

ISBN-13: 1944659730

DOWNLOAD EBOOK

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

Customer Relationship Management
Customer Relationship Management

Author: Federico Rajola

Publisher: Springer Science & Business Media

Published: 2013-03-19

Total Pages: 177

ISBN-13: 3540247181

DOWNLOAD EBOOK

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

New Perspectives and Paradigms in Applied Economics and Business
New Perspectives and Paradigms in Applied Economics and Business

Author: William C. Gartner

Publisher: Springer Nature

Published: 2023-03-20

Total Pages: 459

ISBN-13: 3031238443

DOWNLOAD EBOOK

This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.

Relationship Marketing
Relationship Marketing

Author: Manfred Bruhn

Publisher: Pearson Education

Published: 2003

Total Pages: 318

ISBN-13: 9780273676010

DOWNLOAD EBOOK

'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.

Customer Relationship Management
Customer Relationship Management

Author: Francis Buttle

Publisher: Routledge

Published: 2009

Total Pages: 495

ISBN-13: 1856175227

DOWNLOAD EBOOK

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Marketing Theory
Marketing Theory

Author: Michael J Baker

Publisher: SAGE

Published: 2010-03-18

Total Pages: 450

ISBN-13: 1446243974

DOWNLOAD EBOOK

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Marketing the Sports Organisation
Marketing the Sports Organisation

Author: Alain Ferrand

Publisher: Routledge

Published: 2008-08-27

Total Pages: 320

ISBN-13: 1134053444

DOWNLOAD EBOOK

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

Service Management and Marketing
Service Management and Marketing

Author: Christian Grönroos

Publisher:

Published: 2000-10-10

Total Pages: 412

ISBN-13:

DOWNLOAD EBOOK

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.

The Marketing Book
The Marketing Book

Author: Michael Baker

Publisher: Routledge

Published: 2012-05-04

Total Pages: 866

ISBN-13: 1136356924

DOWNLOAD EBOOK

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

International Business in the New Asia-Pacific
International Business in the New Asia-Pacific

Author: Terry Wu

Publisher: Springer Nature

Published: 2022-01-01

Total Pages: 350

ISBN-13: 3030876217

DOWNLOAD EBOOK

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA