Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

Author: Karen G. Strouse

Publisher: Artech House

Published: 2004

Total Pages: 232

ISBN-13: 9781580538558

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.


Customer Centered Telecommunications Services Marketing

Customer Centered Telecommunications Services Marketing

Author: Joseph Calloway

Publisher:

Published: 2017-06-06

Total Pages: 212

ISBN-13: 9781976255410

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In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.


Marketing Telecommunications Services

Marketing Telecommunications Services

Author: Karen G. Strouse

Publisher: Artech House Publishers

Published: 1999

Total Pages: 368

ISBN-13:

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Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.


Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

Author: Jham, Vimi

Publisher: IGI Global

Published: 2013-07-31

Total Pages: 373

ISBN-13: 1466643587

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.


Customer Centric Marketing

Customer Centric Marketing

Author: Kimberly Wylie

Publisher: GRIN Verlag

Published: 2009-06

Total Pages: 89

ISBN-13: 364033809X

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Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 64 entries in the bibliography, language: English, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.


Service Systems Management and Engineering

Service Systems Management and Engineering

Author: Ching M. Chang

Publisher: John Wiley & Sons

Published: 2018-01-05

Total Pages: 720

ISBN-13: 1119507545

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The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.


Service Management and Marketing

Service Management and Marketing

Author: Christian Grönroos

Publisher:

Published: 2000-10-10

Total Pages: 412

ISBN-13:

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In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.


Business Fundamentals for Engineering Managers

Business Fundamentals for Engineering Managers

Author: C.M. Chang

Publisher: Momentum Press

Published: 2014-08-31

Total Pages: 179

ISBN-13: 1606504797

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Engineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both—to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. This book consists of three sets of business fundamentals. The chapter “Cost Accounting and Control” discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter “Financial Accounting and Analysis” delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation—including operations, opportunities, and acquisition and mergers. The chapter “Marketing Management” reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions. The new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher-level corporate responsibilities.


EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

Author: Alan Wilson

Publisher: McGraw Hill

Published: 2016-01-16

Total Pages: 558

ISBN-13: 0077169328

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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner