Curso de derecho sindical

Curso de derecho sindical

Author: Juan García Abellán

Publisher: EDITUM

Published: 1986

Total Pages: 428

ISBN-13: 9788486031886

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Textbook on freedom of association and trade union rights in the constitutional law and labour law of Spain - covers trade union structure, legal status, rights and obligations; discusses collective bargaining, labour dispute, right to strike (incl. Public sector), social participation, international trade unions, international law, sources of law, instruments, processes, etc.; includes a comparison of trends in trade unionization. ILO mentioned. References.


Thinking Spanish Translation

Thinking Spanish Translation

Author: Louise Haywood

Publisher: Routledge

Published: 2002-09-10

Total Pages: 246

ISBN-13: 1134818688

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Thinking Spanish Translation is a comprehensive and revolutionary 20-week course in translation method with a challenging and entertaining approach to the acquisition of translation skills.


Disciplined Mind

Disciplined Mind

Author: Howard Gardner

Publisher: Simon and Schuster

Published: 2021-01-26

Total Pages: 288

ISBN-13: 1982176954

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This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.


Marketing and Smart Technologies

Marketing and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2021-03-09

Total Pages: 783

ISBN-13: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


Ethnicities and Global Multiculture

Ethnicities and Global Multiculture

Author: Jan Nederveen Pieterse

Publisher: Rowman & Littlefield

Published: 2007

Total Pages: 258

ISBN-13: 9780742540644

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Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.


Location-Based Marketing

Location-Based Marketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2020-06-16

Total Pages: 260

ISBN-13: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.