C.R.M Pocketbook
C.R.M Pocketbook

Author: David Alexander

Publisher: Management Pocketbooks

Published: 2013-01-01

Total Pages: 131

ISBN-13: 1908284331

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An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a multi-channel environment. Consumers are becoming more empowered and turning to channels where they can access their own personal information, have more say in how that information is used, and manage how often they receive marketing materials. They have the ability to compare and analyse product and service offerings without the need for interaction with suppliers. This book explains how organisations can build more effective engagement strategies that provide outstanding customer support and drive business value. There is a section describing the contribution needed from departments within organisations, including how to keep investors informed and supportive of CRM initiatives, leading to the delivery of the customer promise and business results.

Strategic Uses of Social Media for Improved Customer Retention
Strategic Uses of Social Media for Improved Customer Retention

Author: Al-Rabayah, Wafaa

Publisher: IGI Global

Published: 2016-11-09

Total Pages: 330

ISBN-13: 1522516875

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Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Key Account Manager's Pocketbook
Key Account Manager's Pocketbook

Author: Roger E. Jones

Publisher: Management Pocketbooks

Published: 2013-01-01

Total Pages: 115

ISBN-13: 1908284323

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The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.

The Management Bible
The Management Bible

Author: Neil Flanagan

Publisher: Penguin Random House South Africa

Published: 2015-12-10

Total Pages: 1744

ISBN-13: 1770226486

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What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. Covering topics such as managing yourself, staff relationships, office crises, interpersonal conflict and skills building, the book offers step-by-step solutions to over 300 common management challenges and problems. Packed with practical, no-nonsense advice, The Management Bible is informative, authoritative and a wonderful survival manual for managers at all levels.

Managing Customer Service
Managing Customer Service

Author: Institute of Leadership & Management

Publisher: Routledge

Published: 2013-06-17

Total Pages: 116

ISBN-13: 1136385126

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Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).

Caring for the Customer
Caring for the Customer

Author: Institute of Leadership & Management

Publisher: Routledge

Published: 2007-06-07

Total Pages: 113

ISBN-13: 113642279X

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With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.

Retail Marketing Management
Retail Marketing Management

Author: Wassim Derbi

Publisher: Austin Macauley Publishers

Published: 2024-03-29

Total Pages: 119

ISBN-13: 9948797744

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"RETAIL MARKETING MANAGEMENT” IS AN INVALUABLE RESOURCE FOR AUTOMOTIVE MARKETERS SEEKING TO STAY AHEAD OF THE CURVE, OFFERING PRACTICAL INSIGHTS, CASE STUDIES, AND ACTIONABLE STRATEGIES TO DRIVE SUCCESS IN A RAPIDLY EVOLVING INDUSTRY. THE BOOK ALSO DELVES DEEP INTO DIGITAL MARKETING AND ITS TRANSFORMATIVE IMPACT ON THE INDUSTRY, DISSECTING THE USE OF SOCIAL MEDIA, ONLINE ADVERTISING, AND DATA ANALYTICS WHETHER YOU'RE A MARKETING PROFESSIONAL OR AN AUTOMOTIVE ENTHUSIAST, THIS BOOK OFFERS A FRESH PERSPECTIVE ON MARKETING IN THE AUTOMOTIVE SECTOR. IN THIS BOOK YOU WILL LEARN ABOUT: PRODUCT LAUNCH PLANNING DEVELOPING MARKETING STRATEGIES CAMPAIGN & PERFORMANCE MANAGEMENT DIGITAL MARKETING NEGOTIATION TACTICS CUSTOMER RELATIONSHIP MANAGEMENT

Architect’s Pocket Book of Modern Management and Practice
Architect’s Pocket Book of Modern Management and Practice

Author: Ben Vickery

Publisher: Taylor & Francis

Published: 2024-12-17

Total Pages: 202

ISBN-13: 1040264727

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This book is an easily digestible guide to the management and practice knowledge needed to establish and run an architectural practice. It is of particular interest to those starting out in the profession and to students, whilst also being useful to architects more widely who need succinct information to assist them in the daily management of their work. The book sits beside the Architect’s Legal Pocket Book providing legal information and the Architect’s Pocket Book providing guidance in design. It covers all the main management and practice topics relevant to the running of an architectural business including setting up the company, the profession, project management, fees, office management, financial management and teamwork. It also looks at the state of the construction industry and the architectural profession today, new forms of practice, and how the profession is changing. The book is interweaved with pearls of wisdom and experience and reflections from architects, bringing the topics to life and aiding the reader’s understanding.

Digital Enlightenment Yearbook 2013
Digital Enlightenment Yearbook 2013

Author: M. Hildebrandt

Publisher: IOS Press

Published: 2013-09-12

Total Pages: 320

ISBN-13: 1614992959

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The value of personal data has traditionally been understood in ethical terms as a safeguard for personality rights such as human dignity and privacy. However, we have entered an era where personal data are mined, traded and monetized in the process of creating added value - often in terms of free services including efficient search, support for social networking and personalized communications. This volume investigates whether the economic value of personal data can be realized without compromising privacy, fairness and contextual integrity. It brings scholars and scientists from the disciplines of computer science, law and social science together with policymakers, engineers and entrepreneurs with practical experience of implementing personal data management. The resulting collection will be of interest to anyone concerned about privacy in our digital age, especially those working in the field of personal information management, whether academics, policymakers, or those working in the private sector.

Performance Management Pocketbook
Performance Management Pocketbook

Author: Pam Jones

Publisher: Management Pocketbooks

Published: 2014-08-15

Total Pages: 116

ISBN-13: 1908284293

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Performance Management is about getting results, getting the best from people and helping them to achieve their potential. Employee engagement has an important role to play in this, it is about the emotional commitment to the organisation and its goals. In this second edition of the Performance Management Pocketbook, readers will find plenty of tips and techniques to enhance their performance in the following areas: leading others to achieve results; understanding the impact of their own style; engaging and motivating others; creating high performance teams; setting clear objectives; managing performance difficulties and coaching and delegating effectively. The book contains illustrative case studies and each chapter has a helpful review and actions section. The author Pam Jones is a member of the Ashridge Business School open programme management team. Her responsibilities cover a suite of programmes encompassing performance management, influencing and general management skills. "In an ever-demanding and competitive world, OK and average simply aren't enough - performance matters. If you want to get the best out of your people, then this book is packed with advice and ideas on how to do that." Lydia Hatley, Leadership Change Manager, Argos "Very useful - a practical and comprehensive guide for all leaders who truly value their team." Claire Dobbs, Managing Director, Havas Life London.