Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Contributions by Frederick Luis Aldama, Melissa Burgess, Susan Kirtley, Rachel Luria, Ursula Murray Husted, Mark O’Connor, Allan Pero, Davida Pines, Tara Prescott-Johnson, Jane Tolmie, Rachel Trousdale, Elaine Claire Villacorta, and Glenn Willmott Lynda Barry (b. 1956) is best known for her distinctive style and unique voice, first popularized in her underground weekly comic Ernie Pook’s Comeek. Since then, she has published prolifically, including numerous comics, illustrated novels, and nonfiction books exploring the creative process. Barry’s work is genre- and form-bending, often using collage to create what she calls “word with drawing” vignettes. Her art, imaginative and self-reflective, allows her to discuss gender, race, relationships, memory, and her personal, everyday lived experience. It is through this experience that Barry examines the creative process and offers to readers ways to record and examine their own lives. The essays in Contagious Imagination: The Work and Art of Lynda Barry, edited by Jane Tolmie, study the pedagogy of Barry’s work and its application academically and practically. Examining Barry’s career and work from the point of view of research-creation, Contagious Imagination applies Barry’s unique mixture of teaching, art, learning, and creativity to the very form of the volume, exploring Barry’s imaginative praxis and offering readers their own. With a foreword by Frederick Luis Aldama and an afterword by Glenn Willmott, this volume explores the impact of Barry’s work in and out of the classroom. Divided into four sections—Teaching and Learning, which focuses on critical pedagogy; Comics and Autobiography, which targets various practices of rememorying; Cruddy, a self-explanatory category that offers two extraordinary critical interventions into Barry criticism around a challenging text; and Research-Creation, which offers two creative, synthetic artistic pieces that embody and enact Barry’s own mixed academic and creative investments—this book offers numerous inroads into Barry’s idiosyncratic imagination and what it can teach us about ourselves.
Unlock the secret to creativity and bring your imagination to life! Do you dream of being creative, but you never seem to have the time or motivation? Do you have tons of creative and innovative ideas stored away, but you have no idea how to make them a reality? Are you searching for a profound and inspiring guide to help you transform your view of creativity and embark on your creative dreams? Then this book is for you! Containing 11 powerful chapters designed to help you embrace your creativity and strive for your dreams, this practical book offers simple, straightforward lessons and advice for bringing your imagination to life. Whether you struggle with finding the passion and motivation to create, or if you're always stuck waiting for that perfect moment, Creativity Is Contagious Pass It On offers you a brilliant plan for finding your flow and launching yourself into the creative process. Creativity doesn't need to be an elusive state of mind - with this illuminating advice, you'll learn how to become a creator no matter what struggles you're facing. Built on a solid foundation of years of observation and research into the nature of creativity, this book reveals how you can easily become more creative, innovative, and proactive. Here's just a little of what you'll discover inside: The Top Reasons Why You Should Embrace Your Creativity Step-By-Step Advice For Cultivating The Right Creative Mindset and Reality Exploring The Surprising Relationship Between Creativity and Knowledge Breaking Down The Law of Attraction and How It Impacts Creativity How To Become Proactive and Turn Your Ideas Into Reality Common Creativity Myths and Misconceptions - Debunked And So Much More... No matter your age, background, or what kind of creativity interests you, these tried-and-tested strategies are a sure-fire way of helping you find your inner fire, breathe life into your ideas, and arm yourself with the tools and knowledge you need to build a new mindset towards creativity. Are you ready to embrace your inner creativity? Then scroll up and grab your copy now!
A collection of fifty-two weekly projects is designed to reveal how the author's personal creative and artistic journey transformed his life and provides inspiration for the reader's own artistic odyssey through such endeavors as painting, writing, drawing, carving, singing, dancing, cooking, and performing. Original.
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div
The most comprehensive collection of Einstein quotations ever published Here is the definitive new edition of the hugely popular collection of Einstein quotations that has sold tens of thousands of copies worldwide and been translated into twenty-five languages. The Ultimate Quotable Einstein features 400 additional quotes, bringing the total to roughly 1,600 in all. This ultimate edition includes new sections—"On and to Children," "On Race and Prejudice," and "Einstein's Verses: A Small Selection"—as well as a chronology of Einstein’s life and accomplishments, Freeman Dyson’s authoritative foreword, and new commentary by Alice Calaprice. In The Ultimate Quotable Einstein, readers will also find quotes by others about Einstein along with quotes attributed to him. Every quotation in this informative and entertaining collection is fully documented, and Calaprice has carefully selected new photographs and cartoons to introduce each section. Features 400 additional quotations Contains roughly 1,600 quotations in all Includes new sections on children, race and prejudice, and Einstein’s poetry Provides new commentary Beautifully illustrated The most comprehensive collection of Einstein quotes ever published
Have you ever found yourself wondering, am I creative enough?, or where do I go from here? You are not alone. As you ll read, Elle didn t think she was creative enough, Gabby didn t recognize her creativity, and Luke McElroy hit wall after wall in his own journey of pursuing his God-given calling. Full of useful insights and strategies, Creative Potential explores the process of finding your creative potential. Part memoir and part manual, Luke McElroy will take you on a journey from the beginning of the SALT Conference to the in-depth look at four biblical principles of unleashing your creative potential. Here's a great review from Executive Creative Pastor of Freedom House Church, Stephen Brewster: Every creative person that I know has struggled with the thought, am I enough? Through this book, Luke helps you understand the calling, the commitment to excellence, the need for collaboration, and what happens when your God-given creativity becomes contagious. I wish someone would have unpacked this for me when I was a young creative just getting started, it would have saved me years of fear, doubt, and anxiety. If you have any aspirations to grow your creativity please read this book! Everyone was designed by God with a calling over their life. Yes, that includes you too! And in this personal and powerful new book from Luke McElroy, he shares the never-before-told story of his own journey of finding his calling, and the lessons God taught him in the process. But this is more than just his story. As you read Creative Potential, you ll see that it is also your story, and alongside that story are the four key principles that will help you find and step into your own creative potential within that God-given calling. Join Luke as he helps readers all across the world identify and maximize all the potential that God has given you to fulfill His purposes for your life.
