Creation of Experience
Author: Jacobo Grinberg Zylberbaum
Publisher:
Published: 1988
Total Pages: 259
ISBN-13: 9789686022032
DOWNLOAD EBOOKPosts
The Power of Co-Creation
Author: Venkat Ramaswamy
Publisher: Simon and Schuster
Published: 2010-10-05
Total Pages: 290
ISBN-13: 1439181063
DOWNLOAD EBOOKApple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
The Experience Economy
Author: B. Joseph Pine
Publisher: Harvard Business Press
Published: 1999
Total Pages: 276
ISBN-13: 9780875848198
DOWNLOAD EBOOKThis text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Co - Creation in Tourist Experiences
Author: Nina K Prebensen
Publisher: Routledge
Published: 2017-04-21
Total Pages: 164
ISBN-13: 1317293436
DOWNLOAD EBOOKThe tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider. Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.
Experiencing and the Creation of Meaning
Author: Eugene T. Gendlin
Publisher: Northwestern University Press
Published: 1997
Total Pages: 342
ISBN-13: 9780810114272
DOWNLOAD EBOOKExperiencing and the Creation of Meaning, Eugene Gendlin examines the edge of awareness, where language emerges from nonlanguage. In moving back and forth between what is already verbalized and what is as yet unarticulated, he shows how experiencing functions in the transitions between one formulation and the next.
Creation
Author: Sylvia Nickerson
Publisher: Drawn & Quarterly
Published: 2021-04-16
Total Pages: 194
ISBN-13: 1770465243
DOWNLOAD EBOOKNew life and opportunities arise from the wreckage of a north american city urban renewal at what cost? A new mother takes us on a tour of Hamilton, a Rust Belt city born of the Industrial Revolution and dying a slow death due to globalization. This mother represents the city’s next wave of inhabitants—the artists and young parents who swarm a run-down area for its affordability, inevitably reshaping the neighborhoods they take over. Creation looks at gentrification from the inside out—an artist mother making a home and neighborhood for her family, struggling to find her place amid the existing and emerging communities. While pushing her child’s stroller around Hamilton, Sylvia Nickerson shows us the warehouse filled with open barrels of toxic sludge, the parking lot where the city’s homeless population sleeps, and the refurbished Victorian house (complete with elegant chandeliers) that is now a state-of-the-art yoga studio. Creation presents the city as a living thing—a place where many small lives intersect and where death, motherhood, pollution, poverty, and violence are all interconnected. Drawn in evocative watercolor, Creation is unafraid to leave questions open-ended as Nickerson wanders the city and ponders just where the personal and the political intersect, and where they ought to intersect.New life and opportunities arise from the wreckage of a north american city urban renewal at what cost?
The Future of Competition
Author: C. K. Prahalad
Publisher: Harvard Business Press
Published: 2004-02-18
Total Pages: 273
ISBN-13: 1422160742
DOWNLOAD EBOOKIn this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
The Year of Living Happy
Author: Alli Worthington
Publisher: Zondervan
Published: 2018-10-02
Total Pages: 240
ISBN-13: 0310094909
DOWNLOAD EBOOKTake a daily step toward joy and contentment and ditch stress, overwhelming thoughts, and boredom with encouraging and biblical messages from Alli Worthington. You do your best to live life well—you work hard to be present in the moment, take care of the people in your life, knock it out of the park at work and home. And yet, somehow, you still have days (perhaps more than you'd like to admit) where you're simultaneously stressed and bored, and you wonder if you even know how to be happy. Is happiness a worthy goal? Does happiness matter to God, or does He only care about holier things? Alli Worthington gets it. As a wife, mother of five boys, author, speaker, and entrepreneur, she knows a thing or two about being busy, stressed, and happy in the midst of a crazy world! Over the years, she's seen how happiness gets a bad rap in Christian circles, and now she is standing up to shout the good news from the roof (or the internet, as the case may be): You are allowed to be happy! Yes, you! You can be happy right now! Join Alli for The Year of Living Happy: Finding Contentment and Connection in a Crazy World, and find the roots of your happiest life yet. Each of the 100 short and inspirational entries includes a thoughtful message from Alli, based on God’s Word practical ways to make your life happier day by day a journaling section This gorgeous book is an empowering gift for yourself or any woman you love. It can be used as a daily devotional or as a guided journal. Be part of this exciting message: Happiness and holiness can coexist for a beautiful life. Don’t miss the great big adventure God has for you. Let this be The Year of Living Happy!
The Algorithm of Creation
Author: Nicholas Hagger
Publisher: John Hunt Publishing
Published: 2023-10-27
Total Pages: 291
ISBN-13: 1785351389
DOWNLOAD EBOOK2023 SMN Book Prize Winner - Significant Contribution to its Field The Algorithm of Creation is the last of Nicholas Hagger’s quartet on the unity of the universe and humankind, and follows The Universe and the Light (1993), The One and the Many (1999) and The New Philosophy of Universalism (2009). It offers an algebraic formula written out for him by Junzaburo Nishiwaki, Japan’s T.S. Eliot, in Tokyo in October 1965, that sums up the wisdom of the East: “+A + –A = 0.” Based on ancient Chinese thinking, yin (dark) + yang (light) = the Tao, it shows all opposites reconciled in the underlying unity of the One Void whose emptiness is also a fullness. During a dinner at a conference of leading scientists at Jesus College, Cambridge in September 1992, watched by Nobel physics prizewinner Roger Penrose, Hagger reversed the formula to 0 = +A + –A when he wrote down the maths for his view of the origin and creation of the universe and showed the first two particles emerging from the Void’s singularity, influenced by the 1992 discovery of ripples in the cosmic microwave background radiation and the Presocratic Anaximander of Miletus. In this work Hagger shows how this algebraic formula has worked as a universal algorithm, 0 = +A + –A = 0. Its many variations have acted as rules that have controlled the creation and development of the expanding universe, its evolution and the rise of human history, religion and science, and its ultimate fate. The formula is behind many of Hagger’s works, and his application of this algorithm to all human knowledge of the universe and all disciplines takes him to a first-ever Theory of Everything, which is set out at the end: the algorithm of Creation containing 100 mathematical symbols (reflecting all the variations) that can be summed up in the above algorithm. This startling achievement has been made possible by his Universalist cross-disciplinary approach which focuses on the fundamental oneness of the universe and humankind, and the unitive vision.
The Arts and the Creation of Mind
Author: Elliot W. Eisner
Publisher: Yale University Press
Published: 2002-01-01
Total Pages: 296
ISBN-13: 9780300105117
DOWNLOAD EBOOKLearning in and through the visual arts can develop complex and subtle aspects of the mind. Reviews in: Journal of aesthetic education. 38(2004)4(Winter. 71-98), available M05-194.
