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Author: Ajay Kelkar
Publisher: Booktango
Published: 2012-03-19
Total Pages: 19
ISBN-13: 146890146X
DOWNLOAD EBOOKIndia is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profitability.
Author: Hajo Riesenbeck
Publisher: Wiley-VCH
Published: 2007-03-26
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOKContrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Author: Steve McKee
Publisher: Macmillan
Published: 2014-01-07
Total Pages: 258
ISBN-13: 1137278846
DOWNLOAD EBOOK"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author: Jesko Perrey
Publisher: John Wiley & Sons
Published: 2015-04-27
Total Pages: 332
ISBN-13: 3527507817
DOWNLOAD EBOOKBrand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Author: United States. Congress. Senate. Committee on Appropriations
Publisher:
Published: 1962
Total Pages: 1320
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress
Publisher:
Published: 1965
Total Pages: 1348
ISBN-13:
DOWNLOAD EBOOKThe Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author: United States. Congress. Senate. Appropriations Committee
Publisher:
Published: 1952
Total Pages: 1674
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Appropriations
Publisher:
Published: 1964
Total Pages: 2308
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Public Works
Publisher:
Published: 1958
Total Pages: 1408
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Environment and Public Works
Publisher:
Published: 2011
Total Pages: 226
ISBN-13:
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