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Author: Ajay Kelkar
Publisher: Booktango
Published: 2012-03-19
Total Pages: 19
ISBN-13: 146890146X
DOWNLOAD EBOOKIndia is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profitability.
Author: Hajo Riesenbeck
Publisher: Wiley-VCH
Published: 2007-03-26
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOKContrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Author: Hajo Riesenbeck
Publisher: John Wiley & Sons
Published: 2009-01-09
Total Pages: 369
ISBN-13: 3527503900
DOWNLOAD EBOOKThe McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Author: Steve McKee
Publisher: Macmillan
Published: 2014-01-07
Total Pages: 258
ISBN-13: 1137278846
DOWNLOAD EBOOK"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author: Bradley Gale
Publisher: Simon and Schuster
Published: 2009-11-24
Total Pages: 453
ISBN-13: 143918836X
DOWNLOAD EBOOKEven today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Author: Harsh V. Verma
Publisher: Pearson Education India
Published: 2012
Total Pages: 680
ISBN-13: 9788131754474
DOWNLOAD EBOOKAuthor: Charles E. Clark
Publisher: Business Expert Press
Published: 2012-09-18
Total Pages: 117
ISBN-13: 1606493841
DOWNLOAD EBOOKThe electric power industry was traditionally a utility to which people gave little thought. It has stable prices, low business risk, and predictable emerging issues. But great change has shaken the industry—mergers have resulted in large and powerful companies. Natural gas prices have plummeted and gas is replacing coal as the basis for both electricity production and new capacity. Environmental regulation is in flux. And new technologies are transforming all parts of the industry’s value chain. The high cost and new skills demanded by these technologies give rise to unprecedented financial risk. Addressing these new challenges and changes is the perfect book—A Profile of the Electric Power Industry: Facing the Challenges of the 21st Century. This book describes how the industry is organized, how it functions, with several unique aspects addressed in depth. These aspects include electricity demand, production, capacity expansion, generating technologies, fuels, regulation of both prices and environmental impacts, and retail products. Global climate change, energy efficiency, and the Smart Grid also receive extended coverage to help you understand the industry’s future.
Author: Jesko Perrey
Publisher: John Wiley & Sons
Published: 2015-04-27
Total Pages: 332
ISBN-13: 3527507817
DOWNLOAD EBOOKBrand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Author: Paul C. Godfrey
Publisher: Berrett-Koehler Publishers
Published: 2020-01-21
Total Pages: 254
ISBN-13: 1523086963
DOWNLOAD EBOOKThis book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.
Author: Paul Temporal
Publisher: John Wiley & Sons
Published: 2011-06-24
Total Pages: 185
ISBN-13: 047082848X
DOWNLOAD EBOOKIslamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
