Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
This Multi Pack consists of Corportae Strategy, 3rd Edition by Richard Lynch (ISBN: 0273658549) and the Airline simulation by Jerald Smith, Peggy Golden (ISBN: 0130654884). Corporate Strategy provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Airline is eEasy to start-up and use even for students and instructors with no computer experience this Windows based strategic management simulation puts student teams in the position of running a regional airline. provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
"AIRLINE is the first strategy simulation based on a service industry. It is based on an actual case of a small airline as deregulation in the industry began."--P. 1.
This work offering a simulation based on airline industry practice employs a microcomputer to analyze decisions made by the user and to assign airline ticket sales accordingly.
Corporate Strategy, 4/e A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. Airline: A Strategic Management Simulation, 4/e Easy to start-up and use & —even for students and instructors with no computer experience & —this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.
