Coolbrands
Coolbrands

Author: Anouk Pappers

Publisher:

Published: 2012

Total Pages: 199

ISBN-13:

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This book is about storytelling for brands. The authors travel around the world to meet visionary people and brands with a purpose. Their stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth.

How Cool Brands Stay Hot
How Cool Brands Stay Hot

Author: Joeri Van Den Bergh

Publisher: Kogan Page Publishers

Published: 2013-03-03

Total Pages: 288

ISBN-13: 074946805X

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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Plunkett's Food Industry Almanac 2006
Plunkett's Food Industry Almanac 2006

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2006-02

Total Pages: 565

ISBN-13: 1593920520

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Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.

CoolBrands - The Guru Book 2
CoolBrands - The Guru Book 2

Author: Maarten Schäfer

Publisher: Maarten Schäfer

Published: 2007-05-28

Total Pages: 1

ISBN-13: 9080990981

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We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.

Who's Who in Canadian Business 2001
Who's Who in Canadian Business 2001

Author: Gillian K. Holmes

Publisher: University of Toronto Press

Published: 2001-03-01

Total Pages: 1056

ISBN-13: 9780920966600

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Who's Who in Canadian Business, now in its 21st year, is a comprehensive and independent guide to Canada's business elite. Listing over 5,000 corporate and entrepreneurial leaders, each with a detailed biography and contact information, this directory is an excellent resource for anyone needing information on Canada's business world. Biographies include such information as current employment, address, education, career history, publications, favourite charities, and honours. Those listed are included because of the positions they hold in Canadian business and industry, or because of the contributions they have made to business in Canada. The directory is updated annually; new and updated biographies are marked for easy reference. All biographies are indexed by company name. Included in this edition is the PROFIT 100 / Next 100 listing of Canada's fastest-growing companies, as well as a list of professional associations, each with full address, contact names, and a brief description.

Cool Brands
Cool Brands

Author: Liz Gogerly

Publisher: Lerner Publications

Published: 2012-01-01

Total Pages: 36

ISBN-13: 0761377700

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Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.