Convention Management and Service (AHLEI)
Convention Management and Service (AHLEI)

Author: Milton T. Astroff

Publisher: Pearson Higher Ed

Published: 2013-05-06

Total Pages: 672

ISBN-13: 0133475298

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Convention Sales and Services
Convention Sales and Services

Author: James Abbey

Publisher:

Published: 2015-08-10

Total Pages:

ISBN-13: 9780962071072

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This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.

Fundamentals of Destination Management and Marketing
Fundamentals of Destination Management and Marketing

Author: Rich Harrill

Publisher: Educational Institute

Published: 2012-05-30

Total Pages: 0

ISBN-13: 9780133076929

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Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Hospitality Sales and Marketing
Hospitality Sales and Marketing

Author: James R. Abbey

Publisher: Educational Institute

Published: 2014-08-18

Total Pages: 0

ISBN-13: 9780133594508

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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Hotel Front Office Management
Hotel Front Office Management

Author: James A. Bardi

Publisher: Wiley

Published: 1996-08-26

Total Pages: 0

ISBN-13: 9780471287124

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This Second Edition has been updated to include a brand new chapter on yield management, plus a human resources chapter refocused to cover current trends in training, employee empowerment, and reducing turnover. In addition, you'll discover how to increase efficiency with today's hospitality technology--from electronic lock to front office equipment.