The Oxford Handbook of Luxury Business
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
Published: 2022
Total Pages: 649
ISBN-13: 0190932228
DOWNLOAD EBOOKThis innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.