Construction Marketing
Construction Marketing

Author: Richard Pettinger

Publisher: Bloomsbury Publishing

Published: 1998-11-11

Total Pages: 259

ISBN-13: 1349144584

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This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.

Markup & Profit
Markup & Profit

Author: Michael Stone

Publisher: Craftsman Book Co

Published: 1999-01-01

Total Pages: 316

ISBN-13: 9781572180710

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In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.

Miracle Morning Millionaires: What the Wealthy Do Before 8am That Will Make You Rich
Miracle Morning Millionaires: What the Wealthy Do Before 8am That Will Make You Rich

Author: Hal Elrod

Publisher:

Published: 2018-05-17

Total Pages: 234

ISBN-13: 9781942589235

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What if the real secret of millionaires isn't about doing more, but becoming more? Millionaires know everything in your present is a result of how you thought, decided, and acted in the past. But your present circumstances can easily change. Right now. Because, with this revolutionary manual to wealth, you'll discover... -The undeniable connection between mornings and wealth. -Why becoming wealthy is never a sedentary pursuit. -The simple five-step wake-up process that'll guarantee you'll rise early...like a millionaire. -Four choices you must make to become wealthy. -The specific actions you must take when you choose to become a millionaire. (They'll surprise you. Definitely.) -A revolutionary twist on affirmations...and how to leverage them in a way that will absolutely produce results. -How Rearview Mirror Syndrome can significantly inhibit your financial growth. -The key to replacing your blind spots with a vision for the future. -A free 30-day Transformation Challenge Fast Start Kit. This, in the end, is the true value of mornings: In that quiet period of stillness, when the world is asleep, and you're in complete control--that's when you nurture the golden goose and discover the incredible potential of each new day. That's where you find your Millionaire Miracle Morning. The Miracle Morning Book Series includes all of the titles below and doesn't have to be read in any particular order. Book 1: The Miracle Morning Book 2: The Miracle Morning for Real Estate Agents Book 3: The Miracle Morning for Salespeople Book 4: The Miracle Morning for Network Marketers Book 5: The Miracle Morning for Writers Book 6: The Miracle Morning for Parents and Families Book 7: The Miracle Morning for Entrepreneurs Book 8: The Miracle Morning for Transforming Your Relationship Book 9: The Miracle Morning for College Students Book 10: The Miracle Morning Companion Planner Book 11: Miracle Morning Millionaires

Financial Services Marketing
Financial Services Marketing

Author: Christine Ennew

Publisher: Routledge

Published: 2013-07-18

Total Pages: 518

ISBN-13: 1134075952

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This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.